- On June 22, the Arese Historical Museum will welcome fans and clubs from all over the world to celebrate Alfa Romeo’s 115th anniversary in a day to be experienced in one fell swoop, including track races, exclusive meetings, parades and celebratory moments.
On June 24, 2025, Alfa Romeo will turn 115, an anniversary full of meaning that celebrates one of the most beloved and iconic brands in the automotive industry. Founded in Milan in 1910, the global Italian brand has won over generations of enthusiasts with a DNA made up of unmistakable design, technical innovation and legendary victories on tracks around the world.
To honor this extraordinary anniversary, on Sunday, June 22, the Alfa Romeo Historical Museum in Arese will become the setting for an unmissable day, designed to unite the global community of Alfisti fans. A rich and engaging program will mark the hours with track races, exclusive meetings, historic parades and celebratory moments, breathing life into a total immersion into the Alfa Romeo spirit, between the roar of the engine and Italian pride. To symbolically seal the finish line, the official logo of the 115th anniversary will stand out at the event, to combine past and future in a powerful visual symbol made available to clubs and fans from all over the world.
Finally, it should be noted that, on top of the anniversary of Alfa Romeo’s foundation, 2025 is a truly extraordinary year for the Biscione brand, completely studded with epic dates. These include the 100th anniversary of the victory in the first World Championship with the Tipo P2, the 75th of the creation of the 1900, the 70th of the Giulietta Berlina and the 50th of the 33 TT 12 world champion.
It is no mere coincidence, instead a historical synchrony that makes this year unrepeatable and once again reiterates Alfa Romeo’s attitude to defying time, traversing it with an eye to the future. A legend consisting of men and motors, courage and creativity, which has never ceased to inspire the new generations, because Alfa Romeo is pure passion.
An unforgettable day for 115 years
June 22 will be a special day to be lived to the full at the Alfa Romeo Historical Museum in Arese, to pay homage to 115 years of passion, innovation and history. A program packed with events designed to involve all Alfisti fans, from riders to enthusiasts, via the official clubs. It all begins at 10 a.m. with the Regularity Course – a very popular discipline for vintage cars – created in collaboration with the Italian Alfa Romeo Register.
After a theoretical session in the Giulia Hall, the course will continue with practical tests on the Museum’s internal track and will end with a final race open to all participants in the course, which is open to all standard-production Alfa Romeos. At 11 a.m., again in the Giulia Hall, the usual Club Meeting will take place, reserved for representatives of all Alfa Romeo Clubs around the world to discuss plans, initiatives, ideas and proposals to experience their passion for Alfa Romeo together. After the lunch break, as has become tradition, a scene-grabbing flashmob will be organized on the Museum’s internal track to celebrate the 115th anniversary together: starting at 2 p.m., 115 Alfa Romeo cars – all different models and from international Alfa Romeo Clubs – will form the characters “AR115”. It will become a veritable open-air museum, where the public will be able to admire the major cars that have written the brand’s history. The afternoon continues with a spectacular moment: at 4.30 p.m. the “Tributo GTA” cars will lead the parade dedicated to all Alfa Romeos, to pay homage to one of the most iconic cars in sporting history: the Giulia Sprint GTA, celebrating the 60th anniversary of its launch in 2025.
Plus, at 3.30 p.m. in the Giulia Hall, the Backstage showcase conference will be taking place. Every month, it addresses and sets out to the public a different theme, through documents held at the Alfa Romeo Documentation Center and the testimonies of personalities and experts. This event, entitled “115 Years of Alfa Romeo, 10 Years of the Museum,” will retrace the key moments in Alfa Romeo’s 115 years, especially those with their anniversary falling in 2025. It will also illustrate the project to revamp the Alfa Romeo Museum, which opened to the public on June 24, 2015 in its renewed guise. The day of celebrations will end in the lounge specially set up on the internal track, with a toast offered by Alfa Romeo and open to all visitors to the Museum. A moment of conviviality to share the passion for the brand of noble Italian sportiness since 1910, which continues to make hearts beat faster in the four corners of the Earth. All activities are included in the entrance ticket to the Alfa Romeo Museum. Reservations are required by writing an email to info@museoalfaromeo.com
www.museoalfaromeo.com
An unrepeatable year studded with sporting and industrial anniversaries in the name of the Biscione
The 115th anniversary takes on even greater value given that, in 2025, other celebrations of significant models and fundamental sporting achievements are intertwined. For example, just 100 years ago the legendary Alfa Romeo GP Tipo P2 won the first Grand Prix World Championship, establishing itself on international tracks thanks to the design genius of Vittorio Jano and the talent of the official drivers, including Antonio Ascari and Gastone Brilli-Peri, who led the field in an epic season that cemented the brand into the elite of world motoring.
Not to mention that this year also marks the 75th anniversary of the debut at the Paris Motor Show of the 1900, the first Alfa Romeo car produced on a large scale, and the resounding victory of the Tipo 158 “Alfetta,” crowned World Champion in the inaugural season of Formula 1 and driven by Nino Farina, the first world champion in the history of F1 and a symbol of the brand’s technical and sporting excellence.
In addition, 2025 also sees celebrations of the debut at the 1955 Turin Motor Show of the Giulietta Berlina, a model that brought elegance and dynamism to Italians’ everyday lives, followed in 1965 by the Giulia Sprint GTA presented at the Amsterdam Motor Show, a veritable “sacred monster” of racing that took victories all over the world. Finally, in 1975 the 33 TT 12 won the World Championship for Makes and ten years later the Alfa 75 made its debut, as the final mass-production Alfa Romeo model built on the Alfetta platform, previously celebrated by the Arese Museum with the Backstage on May 11, in which over 300 cars from all over Europe took part.
In short, we are faced with a series of anniversaries that is not a mere coincidence, but an extraordinary synchrony of history. Every date, every car, every milestone contributes to plotting the unique profile of Alfa Romeo, a brand that has not followed the sign of the times for 115 years but has challenged it. And now more than ever, it is looking ahead with the same grit and passion that have made it an uncompromising icon.
