The French rap group, BigFlo and Oli, has today become an ambassador for Citroën in France and globally. This partnership will also extend to the duo’s tour and the 2023 edition of the Rose Festival in Toulouse, created on their initiative.
BigFlo and Oli are talented artists who have won eight NRJ Music Awards and three “Victoires de la Musique” in their careers, which only began three years ago. The duo – brothers, Florian and Olivio Ordonez – embodies the values of sharing and solidarity that are dear to Citroën, a brand that strives to be popular and close to its customers.
The encounter between Citroën and the duo took place in October 2022 at the time of the presentation of the Citroën OLI [All-ë] concept. From a questioning by the group on Twitter about the name of the concept, the conversation started on social networks between the brand and the singers. Then came the idea of a meeting with the public and the creation of an exclusive content entitled BigFlo and Oli meet OLI where the group talk about their relationship to mobility and ecology during a stroll in Paris. From the success of this meeting, from the contact of the group with the public, was born the intention to go further and to think about a collaboration between the group and Citroën, an association between the worlds of music and electric mobility.
Besides, what could be better than a Citroën Ami for Oli who has not yet taken his driving test?
“A popular and daring brand, Citroën blends particularly well within the world of BigFlo and Oli, who were recently voted the favourite personalities of the French. So, the partnership came about quite naturally. We’re really excited about launching our partnership with BigFlo and Oli and reaching a new audience thanks to their energy and colourful universe. Their operation with our concept, OLI, went down very well and we are convinced that this partnership marks the start of a great adventure for all of us,” says Laurent Barria, Marketing and Communications Director, Citroën.
The partnership between Citroën and BigFlo et Oli will take several forms.
Citroën becomes the official partner of “Le Grand Tour” over its 30 dates, and the duo will work with the brand on several creative projects and events.
“Glad that Citroën is accompanying us during the next two years! A French brand with a human team that we enjoyed meeting! It’s on for a big adventure together!” said BigFlo and Oli.
ROSE FESTIVAL 2023
Created by BigFlo et Oli last year, the Rose Festival will be held this year from 1st to 3rd September at MEETT in Toulouse. The festival was made possible thanks to the unprecedented association of three leading firms from Toulouse: Bleu Citron, the main producer of festivals in the Southwest of France, Golden Child, BigFlo et Oli’s label, and the La Dépêche du Midi Group. The festival is represented by SAS ROSE, on the artistic side, and Association ROSE, on the social side. This association focuses on bringing people together, sharing, cultural initiatives, and support for audiences and young artists.
The first edition of the Rose Festival hosted renowned artists such as BigFlo et Oli, IAM, Damso, Laylow, and Ben Mazué, among others, and attracted an audience of 50,000 people. In 2023, some of the greatest talents will take part, including M, Angèle, Petit Biscuit, Disiz, Worakls, etc.
In 2023, Citroën is the official partner of the Rose Festival, providing a fleet of 10 vehicles to transport artists and partners during the festival.
