- All-electric, full of emotions: Opel sub-brand GSE opens a new chapter
- ‘OMG’: The feeling when driving a new electric GSE model for the first time
- Short film as manifesto: New trailer fills modernised GSE logo with life
- Pop art: ‘OMG! GSE’ campaign in the style of ‘Yes, of Corsa’, ‘GOGRAND’ and ‘Adventure-ready Frontera’
In 2025, Opel will take the electrification of the brand to a new level. The extra-dynamic and emotional GSE sub-brand will become fully electric and at the same time receive a new, expressive logo – ready for the next generation of GSE models. How the future Opel GSE electric cars will send pulses racing is shown in the new GSE film ‘Three Letters’, which is now available online on all relevant channels.
“The GSE sub-brand stands for particularly dynamic, exhilarating, and emotional Opel models. In 2025, we will take the next important step. The new GSE models will be fully electric. This demonstrates how powerful, exciting, and inspiring battery-electric mobility can be,” teased Opel CEO Florian Huettl.
As early as 2022, Opel heralded the return of the iconic ‘GSE’ abbreviation – since then, GSE has stood for ‘Grand Sport Electric’ – and shortly thereafter offered the Opel Astra, Astra Sports Tourer and the previous Grandland generation as particularly bold and dynamic electrified top models with plug-in hybrid drive. With the next GSE generation, the sub-brand will now enter a fully-electric era and become even more emotional. Even the new GSE trailer – the cinematic GSE manifesto, so to speak – shows in one minute that “Three letters are enough to send pulses racing!”
- G for: Grand, German engineering meets goosebumps, great grip and G-forces
- S for: Sport, speed, sweat and sliding through S-curves
- E for: Electric, excitement, exhilaration and euphoria
And Opel promises: “There will be more this year. So better not blink or miss all the fun!” Because everyone who drives a new battery-electric GSE model will experience the proverbial OMG feeling – full of excitement and adrenaline! In addition to the sporty look, which is based on the award-winning Opel design, future GSE customers can look forward to a chassis set-up that directly integrates the driver and offers exciting driving pleasure. In addition, the GSE, like all other models with the Blitz, are designed to be stable when braking, cornering and at high speeds on the Autobahn – and combine this with locally emissions-free mobility. Opel is thus proving once again that all-electric vehicles are also full of emotions.
The suspenseful short film as well as the new ‘OMG! GSE’ platform also continue the fresh and unconventional tonality of the recently unveiled Frontera launch campaign as well as award-winning marketing campaigns such as ’Yes, of Corsa’ and ’#GOGRAND’, with which Opel has already successfully positioned the best-selling Opel Corsa and the new top-of-the-line Opel Grandland.
