The South African Rugby Union (SA Rugby) is proud to announce a landmark four-year partnership agreement with Hyundai Automotive South Africa, the popular automotive brand, as the new official vehicle of South Africa’s junior national teams and Youth Week rugby tournaments.
The exciting partnership will see Hyundai Automotive South Africa’s iconic logo appear for the first time on the playing shorts of South Africa’s Under-20 men’s in The Rugby Championship U20 tournament which kicks off in Gqeberha on Thursday.
Hyundai Automotive South Africa’s rights also extend to all other junior men’s and women’s national teams, as well as securing associate partner rights for the country’s prestigious Youth Week tournaments — including the Under-16 and Under-18 events for both boys and girls.
“We are thrilled to welcome Hyundai Automotive South Africa to the SA Rugby family,” said Rian Oberholzer, CEO of SA Rugby. “This partnership is a powerful endorsement of the strength and future of South African rugby, particularly at the grassroots and developmental levels.
“Hyundai’s support will play a crucial role in helping us nurture the next generation of Springboks and grow the game across all communities.”
The agreement is the first time the Korean car maker has partnered with SA Rugby and highlighted the company’s commitment to South Africa said Gideon Jansen van Rensburg, CEO of Hyundai Automotive South Africa.
“We are proud to be driving the future of South African rugby. At Hyundai Automotive South Africa, we believe in the power of movement to inspire progress. Supporting youth rugby aligns perfectly with our values of innovation, resilience, and community development. As a family-centric motoring brand, we look forward to being part of the journeys of these exceptional young athletes over the coming years.”
Both parties plan to broaden and deepen the relationship over time with Hyundai Automotive South Africa’s involvement set to enhance the experience for thousands of young players participating in the annual Youth Week tournaments — a vital platform that has launched the careers of numerous South African rugby stars.
The sponsorship will also provide critical support for SA Rugby’s junior national teams as they prepare for international competition and represent the country on the world stage.
The Junior Springboks will run out carrying the Hyundai name for the first time at the Nelson Mandela Bay Stadium at 16h10 on Thursday in a match against Argentina Under-20s.
