Affordable luxury, backed by innovation and reliability. This is Jetour, the SUV brand launched into South Africa last year that has already taken the local automotive industry by storm. A major factor behind the brand’s rising popularity is its affordability, as Jetour delivers premium luxury at a price that remains accessible to customers.
“Jetour is not about being cheaper, it’s about bringing cars in at right point for the South African consumer and making it more affordable,” says Nic Campbell, Vice President of Jetour South Africa, with the brand embodying quality vehicles with attention to detail in design, technology, performance and comfort.
Available currently in South Africa is the 7-seater Jetour X70 Plus, which combines advanced technology, roomy interiors, and exceptional safety features, making it the perfect choice for both families and explorers who seek comfort, style, and reliability on the road. The cost of the Jetour X70 Plus Momentum is R454 900 and the Deluxe is priced at R484 900.
The Jetour X70 Plus features a bold exterior including a striking grille, sleek LED headlights, and chrome accents, while the refined cabin showcases ambient lighting and red-stitched detailing.
Priced at R439 900 for the Momentum, with the Deluxe model costing R469 900, the 5-seater Jetour Dashing is the second of the two models currently available, and features a blend of cutting-edge technology, modern style, and youthful energy, highlighted by sleek, dynamic lines and an innovative design concept.
“Safe, luxurious, and excellent value for money; affordable yet packed with features; stylish and comfortable; high-spec technology at a competitive price; and a true showstopper” were some of the comments from satisfied new Jetour customers from research conducted by the brand recently.
The Jetour Dashing is a bold, tech-forward urban SUV that blends dynamic design with premium functionality. Its sleek, coupe-inspired profile, striking LED headlights, and muscular lines are matched by a minimalist, user-friendly interior.

Both models are powered by a 1.5-litre turbocharged engine and include pioneering safety innovations, including ABS with EBD, tyre-pressuring monitoring system, electronic stability control, hill-hold control system, and ISOFIX child-seat anchors.
The Deluxe variants of both the Dashing and X70 Plus include an additional two airbags, a panoramic sunroof, rain sensors, and supplementary driver-assistance technologies.
Both the Dashing and X70 Plus come with a 10-year/1-million km engine warranty, along with a 5-year/150 000 km vehicle warranty and a 5-year/60 000 km service plan. Adding to this attractive offer is Jetour South Africa’s comprehensive after sales strategy, with R100 million in parts kept in stock at Jetour’s head office in Johannesburg, meaning swift access to parts and minimising vehicle downtime when services or repairs are needed at any of the brand’s over 40 dealerships nationwide.
With more exciting and competitively priced models set to launch later this year, the Jetour brand is poised for continued growth in popularity, thanks to its impressive features and exceptional value.