Meet Lazola Qungwana – Head of Sales Operations – at Jetour, the new SUV brand launched locally in September last year that has made waves in the South African automotive sector. With stronger-than-expected initial sales post launch, we asked Lazola what his experience has been like leading the sales team at this new automotive brand.
Heading up a team on a new brand involves both challenges and opportunities, Lazola says, and it takes skill to unite diverse perspectives and align everyone toward a common goal – the success of the brand. “It is a joy to work with a tight-knit, young, and energetic team that is so determined.”
Established brands often have rather strict systems that can limit flexibility and new ideas, yet Lazola has helped to create a space where everyone can talk openly and share ideas. “By collaborating with my team, along with colleagues in the Marketing and After Sales Departments, we work on finding the best strategies for our network and investors. This teamwork aims to help our brand grow and succeed”.
Lazola says that in addition to the technical skills and qualities required to be the Head of Sales Operations of a new brand, it is important to balance the personal aspects needed to effectively support the team. He says that clear communication is vital, both when interacting with sales teams within the company and with dealers within the network. He also says that coaching and mentoring are crucial for team growth, as is the ability to understand different viewpoints among team members and dealers.
“You must listen carefully to understand and address concerns and needs. Additionally, you need strong analytical skills, the ability to delegate tasks, strategic thinking, and leadership qualities. A big part of leadership involves inspiring, motivating, and guiding the team,” he says.
At Jetour, standing out in a competitive market is key to their success, says Lazola. Their sales strategy emphasises collaboration within the OEM framework, focusing on aftersales, network development, and marketing.
“Despite a competitive and crowded market, we focus on what sets us apart: putting the customer first. We prioritise protecting our dealer network’s interests while ensuring top-tier customer service. After-sales plays a key role in maintaining customer loyalty by delivering exceptional service,” he explains.” By keeping the customer at the core of everything we do and continually improving our offerings, Jetour aims to become a leading brand in the industry, even as a newcomer”.
With over 14 years of experience in the automotive industry, Lazola’s journey began at Volkswagen South Africa where he was a supply chain coordinator, later transitioning into product marketing and then into sales as a Special Markets Consultant. A move to Jaguar Land Rover SA as Regional Business Manager expanded his reach across Sub-Saharan Africa, honing adaptability and strategic thinking. The pivotal opportunity to join Jetour came last year when he was introduced to this bold, emerging automotive brand—and the offer to lead Sales Operations.
“That moment began an exciting new chapter, and I haven’t looked back. Every job I’ve had, from operations to product marketing to regional management, prepared me for this role. Leading Sales Operations at Jetour South Africa is more than just a title; it’s a continuation of a journey focused on growth, flexibility, and striving for excellence,” he says
Lazola says that he is truly excited about the future of the Jetour brand, specifically because of their agility in responding to market changes and their strong drive for success. “Despite being conscious of the competitive landscape, we remain focused on our own path and pace. The pressure to maintain this success will persist, but I am confident that our transparency and collaboration with our global colleagues, dealer network, and head office staff will lead to even greater achievements for this premium affordable brand. I am proud to be a part of such a dedicated and forward-thinking team.”
