Last Friday, 20 September, saw the official launch of Jetour in South Africa, bringing South African customers access to affordable luxury with one of the fastest growing SUV brands in China.
The ultimate fusion of travel and fashion, the Jetour Dashing and X70 Plus models were revealed at a launch event held at a bespoke event space created on the rooftop at Sandton City, Johannesburg.
These two new models combine sleek design, advanced technology, and premium features, with the brand’s drive to dominate the global travel automotive market shining through in every design decision.
Jetour is fast becoming a vehicle synonymous with lifestyle and travel, backed by innovation, reliability, and sustainability, with the brand name being a combination of “JET” meaning sleek, fast and successful and “TOUR” which references the brand’s ethos of freedom and adventure.
According to Mr Li Xueyong, President of Jetour Auto, who travelled to South Africa for the launch, Jetour’s long-term strategy is to be the automotive brand with the deepest understanding of travel, along with excellent off-road capabilities, world class safety and ample space for travel with family and friends.
“South Africa is a mature and highly competitive market. We have focused on the South African market for a long time, with the aim of bringing the most popular products to customers here. We are fully prepared, backed by extensive customer research, robust product development, and strategic network service planning. The launch of the Dashing and X70 PLUS today is just the beginning,” Xueyong says.
Having sold over 1.22 million vehicles globally across its five product lines within 70 months alone, the brand has high expectations for the South African market. “By the end of this year, we aim for 2 000 unit sales, with a cumulative sales goal of 30 000 units over the next three years”.
Jetour X70PLUS
Packed with cutting-edge technology, spacious interiors, and unmatched safety features, the 7-seater Jetour X70 PLUS is the ultimate in travel and style, designed for families and adventurers alike.
A commanding grille is flanked by two elongated LED headlights, with the advanced rear parking camera, and sensors ensuring effortless precision.
Advanced keyless entry, and rugged tyres are ready to meet the challenges of an active lifestyle, whether navigating the city’s concrete maze or exploring more remote or rugged terrain.
The in-cabin experience embodies modern elegance and understated confidence, with ambient lighting and finely detailed red stitching, highlighting every carefully considered design element.
While the Jetour X70 Plus may sport a striking exterior, its true essence lies within, where every detail, high-quality materials and advanced technology exudes exclusivity, intuition and modern comfort.
Premium Synthetic Leather Seats, a Panoramic Glass Sunroof and leading-edge safety features, such as Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Blind Spot Detection (BSD), Tyre Pressure Monitoring System (TPMS) and more, make navigating the open road effortless and exhilarating.
The cost of the Jetour X70 Plus Momentum is R454 900 and the Deluxe is priced at R484 900.
Jetour Dashing
Confident, elegant and fashionable encapsulates the new Dashing model, tailored for city life with an emphasis on style and modern features.
The Dashing boasts sharp, athletic lines, multi-dimensional front face, and striking split-type LED headlights, along with a sloping coupe profile and muscular lines, blending strength with sophistication. The Dashing’s interior perfectly balances opulence with everyday usability. From the streamlined, minimalist design to the thoughtful placement of controls, every element is crafted with both beauty and functionality in mind.
Premium Synthetic Leather Seats and intuitive technology combine with intelligent safety systems which work tirelessly to anticipate potential hazards and respond accordingly.
The Jetour Dashing comes in at the price of R439 900 with the Deluxe model at R469 900.
Addressing guests, Jetour South Africa Vice President, Nic Campbell said that this launch of Jetour in South Africa is a milestone that represents the very essence of innovation and progress. “We are on the brink of unveiling something truly extraordinary—an achievement that symbolises our unwavering commitment to pushing boundaries and redefining what is possible in the world of transportation and mobility”.
Alongside affordable luxury, Jetour is entering the South African market with a comprehensive after sales strategy, with R100 million in parts already stocked at Jetour’s head office in Midrand, Johannesburg. Also attending the launch event were representatives from the 40 dealerships already secured nationally.
“We’ve proudly partnered with over 40 dealers in key locations across South Africa, bringing together top dealer groups, independent specialists, and local experts. This diverse network ensures that our brand is well-represented and, most importantly, that our customers receive exceptional care and support,” Campbell says.
Xueyong outlined the brand’s mission to not only continue creating better products, but their commitment to achieving ESG goals while upholding their role as a respected corporate citizen, actively exploring technological innovation, promoting environmental stewardship, and fulfilling social responsibilities.
“We’ll spare no effort to bring the best products, greatest experience and the best journeys to the South African people,” Xueyong says.
