GAC Motor South Africa, a driver of South African automotive innovation, proudly announces a strategic price reduction for its Emzoom and Emkoo models. This price drop is a combination of the better forex rate through the end of 2024 and a clear indication of GAC Motor’s commitment to the South African market through scaled global cost reduction initiatives, allowing GAC Motor South Africa to pass the benefits directly to the consumer.
Importantly, GAC Motor emphasises that this adjustment is not a result of temporary sales support or promotional tactics, but a genuine response to the prevailing market conditions, showcasing the company’s transparency in pricing and commitment to fair, customer-centric practices.
In line with GAC Motor’s long-term vision for South Africa, the pricing realignment also comes as part of a larger strategic investment. The company is expanding its national footprint, increasing both dealer networks and service centres to 40 dealers, while introducing new models to the South African market in the coming year. This expansion will not only contribute to the brand’s growing success in the country but also position GAC Motor as a key player in the automotive industry, ensuring profitability for investors and business partners alike.
“We believe in the power of transparency and commitment to both our customers and investors,” says Leslie Ramsoomar, GAC Motor South Africa MD. “This price drop for the Emzoom and Emkoo is a testament to our belief that consumers deserve to benefit directly from favourable forex movements. This is a win for everyone — from our valued customers to our partners, who will see the fruits of our strategic investments in the market.”
In addition to the price reduction, GAC Motor South Africa continues to lead the industry with its cutting-edge warranty offering. As an industry first, GAC Motor offers an unprecedented Lifetime Warranty on all its vehicles, including the Emzoom and Emkoo models. This warranty covers unlimited mileage and an unlimited number of years, setting a new standard in the automotive industry for reliability and customer satisfaction.
Looking Ahead
GAC Motor’s investments in South Africa are poised to transform the local automotive landscape. With a larger national presence, an expanding lineup of world-class vehicles, and a strong commitment to innovation, GAC Motor is set to create more opportunities for business growth while delivering an exceptional driving experience to South African consumers.
GAC Motor South Africa is sensitive to their valued customers who have purchased a GAC Motor Model in 2024 and in the interests of a fair and equitable relationship, GAC invites these customers to contact the distributor through our website or contact numbers to discuss any potential concerns regarding the price reduction and how they will be accommodated.
GAC Motor South Africa new retail pricing:
Emzoom Comfort: R419 900
Emzoom Executive: R439 900
Emzoom R-Style: R489 900
Emkoo Executive: R519 900
Emkoo Executive Plus: R559 900
