Maserati announces the arrival of Giovanni Perosino as its new global Chief Marketing Officer. The leadership team of the House of the Trident has been enhanced by a new figure with a strong link to the automotive world, where he has achieved important milestones and held prominent positions.
From Turin, Perosino officially begun his journey in Modena on 8 January. The Italian manager has built a robust, twenty-plus-year career in the global automotive and luxury sectors, confirming his great passion for this realm and especially for sports cars.
He took his first step in this arena with FIAT: after beginning as Lancia Communications Director in 2001, he continued his path for another ten years, occupying positions with increasing responsibilities within the Group, eventually becoming Group Vice-President of Marketing Communications, reporting directly to Sergio Marchionne.
Between 2010 and 2019, he worked for Volkswagen Group and Audi, holding management roles related to marketing and contributing significantly to the growth of the two companies, where he presided over successful model launches, winning advertising campaigns, creating targeted communication strategies, and coordinating important working groups around the world.
Giovanni Perosino, Maserati CMO: “After a career break from automotive for a few years, I’m happy to return to a realm that taught me so much in the past. I’m sure it still has a lot to give me too. This new challenge as Chief Marketing Officer for Maserati, the standard-bearer in the world of the most exclusive cars Made in Italy, is a unique opportunity to come into contact with a brand that has not only made history in the global automotive industry but is also now one of the biggest names in the future of mobility.”
At the end of 2019, he joined Lamborghini as Chief Commercial Officer, at the helm of an international team of more than two hundred Sales & Marketing professionals, distributed between headquarters and subsidiaries. During this experience, he also contributed to global business development in sales, after-sales, dealers pre-owned, financial services, classic cars, mobility services, premium CRM, and retail.
The last two years saw Perosino as Chief Marketing Officer at ITA Airways, where he worked until the end of 2023. At Maserati, Giovanni Perosino now takes the reins of Marketing & Communications and will be reporting to Maserati Brand CEO, Davide Grasso.
Davide Grasso, Maserati CEO: “We are pleased to welcome Giovanni Perosino to the Maserati family. I am confident that his solid experience in the automotive world will bring valuable contributions to the company, in line with the achievement of our goals in this relevant, strategic, and historical moment for our brand.”
