IAA MOBILITY 2025 is heralding a new era with its slogan “It’s All About Mobility”, highlighting its position as a global platform for mobility, sustainability and technological innovations. From 9 to 14 September, Munich will once again be the epicenter of this international event. It will offer a variety of different event formats, and the city will play an active role.
The shift from a conventional automotive fair to a comprehensive mobility platform is reflected in the broad range of topics, from innovative vehicle technologies and infrastructure solutions to software developments and new mobility trends. The new slogan illustrates the event’s expanded focus, which has covered mobility in all its facets since its transformation in 2021.
By focusing more on future solutions like electrical cars, autonomous driving, and innovative traffic concepts, IAA MOBILITY is underlining its promise to be a leader in shaping the mobility of the future. This reflects the strategic transition from the International Automotive Exhibition to a cohesive mobility platform.
“After the great success of IAA MOBILITY 2023, we are continuing on our journey as a leading global platform for mobility, sustainability, and tech. With the slogan ‘It’s All About Mobility’, Munich will once again become a global showcase for mobility innovations in September of 2025. We warmly invite everyone to be a part of this trailblazing event and to join us in shaping the future of mobility,” says Hildegard Müller, President of the Verband der Automobilindustrie (VDA).
“Our thanks go to the State of Bavaria and the City of Munich for their ongoing support and hospitality, which enable us to host this significant event here,” continued Hildegard Müller, who also thanked Messe München for the good collaboration and partnership.
“Bavaria is car country and a high-tech hub. IAA MOBILITY has established itself in Munich as an international hot spot for future technology in the fields of mobility and sustainability. We have to take a creative approach to mobility in a way that is open to technology and without inhibition. The automotive sector is integral to the Free State of Bavaria, which is why we support IAA to the best of our ability. The 2025 exhibition in Munich underlines Bavaria’s international significance as an automotive hub and driver of innovation in Germany. IAA MOBILITY and Bavaria are a perfect match,” says Bavarian Minister President, Dr. Markus Söder.
“The LMU and TU in Munich are among the top universities in the country, and produce all manner of tech experts. This is why I’m so pleased for IAA MOBILITY 2025 will once again be introducing pioneering innovations to a global audience in Munich. IAA MOBILITY facilitates the transfer of knowledge and experience across technologies and sectors, thereby helping to create the mobility of the future,” says Dieter Reiter, Mayor of Munich.
“The third IAA MOBILITY in Munich is once again illustrating Bavaria’s role as a key player in electro-mobility, autonomous driving, and alternative engine technology,” says Hubert Aiwanger, Bavarian Minister of Economic Affairs. “Bavaria can rightly claim that innovation and technology go hand in hand here. We are shaping the future of mobility in every aspect, as we offer innovation programs, funding, and comprehensive support for companies and start-ups in the field of sustainable mobility. We also link these together and with research institutes, political decision-makers, and other figures in the mobility industry.”
“In 2021 and 2023, IAA MOBILITY proved itself as a new, unique format with the two venues at the Munich exhibition grounds and downtown. Its continued success in front of an international trade audience confirms Munich’s importance as the leader in mobility,” say Stefan Rummel and Dr. Reinhard Pfeiffer, CEOs of Messe München. “We’re proud to host this exciting event where visitors can experience and help shape the mobility of the future. Messe München, the state capital, and the Free State of Bavaria are all experienced at successfully organizing dynamic and international events of this scope. We’re looking forward to IAA 2025!”
