OMODA South Africa is delighted to announce an exciting new collaboration with highly acclaimed fashion brand Khosi Nkosi, a partnership that has given rise to a breath-taking series of vehicle-wrap designs to celebrate this innovative automaker’s first birthday in Mzansi.
Founded in 2008 and known for its vibrant, contemporary designs that honour African heritage and culture, the Khosi Nkosi brand was the ideal creative partner for OMODA’s latest campaign, which adopts the #ArtInMotion tagline (a name shared with the company’s avant-garde design philosophy).
The collaboration sees the Khosi Nkosi fashion house’s unmistakable designs applied to the sleek contours of the OMODA C5, a futuristically styled premium crossover with an instantly recognisable silhouette and several striking design details. Three spectacular vehicle-wrap motifs have been created, each in its own way embodying OMODA’s commitment to celebrating cultural diversity through design.
The first design is named “Thando”, the epitome of love; the second is known as “Unathi”, a reflection of our togetherness; and the third is titled “Nkosazane”, an African princess. Fans of the OMODA brand have the opportunity to vote for their favourite design – ultimately helping to decide which one comes to life – and even submit their own versions for a chance to have them featured alongside Khosi Nkosi’s vibrant work.
“We believe this collaboration will resonate deeply with South Africans who appreciate fashion as a form of self-expression, tying in neatly with OMODA’s focus on a modern, fashionable lifestyle. The Khosi Nkosi brand continues to earn both local and international acclaim, aligning perfectly with the trajectory of our brand, which is fast climbing the ranks in South Africa’s new-vehicle market and abroad,” said Lungelo Zwane, Marketing Specialist for OMODA.
Just as Khosi Nkosi seamlessly blends traditional African elements with contemporary fashion trends, OMODA harmoniously combines automotive artistry with modern engineering and cutting-edge technology.
The artistry came to life on Saturday 13th July when local members of the OMODA O-CLUB – the brand’s exclusive fan community of OMODERs – had the chance to experience the fusion firsthand during a unique “Breakfast Run” event at which the winning design was publicly revealed. Over 140 people – including influencers such as DJ Zinhle, Thandokazi Mashalaba and Mohale – joined an impressive convoy of more than 100 cars.
“The turnout of both OMODA fans and cars thoroughly exceeded our expectations. It’s extremely encouraging to see this young brand continue to flourish in South Africa,” concluded Lungelo.
