- Lexus dealership positioned as the brand’s ultimate experience centre in Pretoria East
- Halfway Lexus Pretoria embraces contemporary, advanced design inspired by Japanese craft
Lexus South Africa announces the official opening of Halfway Lexus Pretoria, a flagship dealership that embodies the brand’s core values of innovation, excellence and luxury. Located in Lynwood, Pretoria East, Halfway Lexus Pretoria is an investment that expands Lexus’ footprint into the capital city. At the new dealership, customers are treated to an exceptional and immersive purchasing and ownership experience that combines cutting-edge technology, personalised service, and a vision for the future.
“We are excited to witness the growth of Lexus in South Africa through the opening of Halfway Lexus Pretoria. The Lexus brand is synonymous with excellent craftsmanship, sophistication, innovation and reliability. It is therefore essential to strike a balance between Lexus’s well-known hospitality and beautifully built, contemporary amenities to ensure that the expectations of both new and loyal customers are exceeded. As a leading luxury lifestyle brand, we are confident that Halfway Lexus Pretoria will deliver an exceptional and immersive experience to meet our customers’ growing needs,” says Leon Theron, Senior Vice President: Sales & Marketing at Lexus South Africa.
Exceptional Design and Architecture
The dealership’s design is inspired by Lexus’ philosophy of “Omotenashi” – the Japanese art of hospitality and Halfway’s core design principles which centre around elegance, innovation, and simplicity. Carefully crafted with clean lines, open spaces, and the use of natural materials, every aspect of the dealership space effortlessly blends modernity with timeless luxury to provide a seamless, elevated experience for customers.
Attune to the harmonious blend of beauty and engineering found in Lexus vehicles, Halfway Lexus Pretoria merges cutting-edge technology with a sophisticated, functional and customer-centric atmosphere. A perfect fusion of luxury, innovation, and creativity, the dealership offers a modern traditional dealership experience, moving away from the standard sales cubicles. The showroom proudly displays the latest Lexus models, each one beautifully showcased to highlight its craftsmanship and advanced technology.
Sharing his excitement about the grand opening of Halfway Lexus Pretoria, Chris Jones, Dealer Principal for Halfway Lexus Fourways and Pretoria says: “With Halfway’s rich history and dedication to delivering exceptional automotive experiences, Halfway Lexus Pretoria is a true reflection of that legacy. With this investment, we’re excited to bring the Lexus brand closer to our customers, offering them a taste of the sophistication and quality they expect from Lexus. Located within a vibrant business park, the dealership sets the bar for quality, showcasing the latest Lexus models alongside our commitment to a sustainable, hybrid future.”
In support of Lexus’ commitment to advancing sustainability, the dealership goes beyond just showcasing hybrid vehicles. It speaks to a larger vision of responsibility and progress, aligning with the global shift towards greener, more sustainable practices. Halfway Lexus Pretoria is a true reflection of Lexus’ broader brand vision – the architecture, customer experience, and vehicles embody Lexus’ philosophy of “Innovation that Excites”.
With the recent launches of the all-new Lexus GX 550, and the full-size flagship LX, customers can look forward to exciting and tailored product experiences at Halfway Lexus Pretoria.
