- Mercedes-Benz South Africa’s agency partner, Springs Car Wholesale (SCW) Mobility Group, has acquired Shiraz Auto’s Dealership and rebranded them as Mercedes-Benz Johannesburg South.
- Acquisition and rebrand aligns with Mercedes-Benz SA’s strategy to optimise its retail network footprint.
- Mercedes-Benz Johannesburg South will enhance customer experiences, offering sales, service, and parts for Mercedes-Benz passenger cars, certified pre-owned, and light commercial vehicles, with a focus on customer satisfaction and operational excellence.
Mercedes-Benz South Africa, in partnership with Springs Car Wholesale (SCW) Mobility Group, announces the acquisition of Shiraz Auto’s Dealership, marking a significant expansion in the Johannesburg South region. Effective 2 May 2024, the Dealership will be rebranded as Mercedes-Benz Johannesburg South, reinforcing the company’s commitment to optimising its network footprint to better serve evolving customer needs in the areas of Soweto, Lenasia and the greater Johannesburg South.
The acquisition by the SCW Mobility Group and establishment of Mercedes-Benz Johannesburg South underscores the former’s strategic commitment to delivering exceptional service and expertise to its clientele and simultaneously solidify its position as a leader in luxury automotive solutions in Gauteng. SCW Mobility Group already has a reputation for excellence in the automotive sector, with a solid track record its existing luxury dealership, Mercedes-Benz Malmesbury, Western Cape. This strategic move solidifies the group’s position as a premier provider of luxury automotive solutions in Gauteng.
Co-CEO of Mercedes-Benz South Africa & Executive Director: Mercedes-Benz Cars, Mark Raine expressed confidence in SCW Mobility Group’s capabilities, saying, “SCW Mobility Group has developed a reputation for excellence in the automotive sector and we are pleased with the addition of Mercedes-Benz Johannesburg South to our agent network. We are confident that our esteemed clientele in Johannesburg will continue to experience the unparalleled luxury automotive experience synonymous with the Mercedes-Benz brand.”
By leveraging SCW Mobility Group’s expertise, the establishment of Mercedes-Benz Johannesburg South will create the basis for an even faster and more flexible response to customer requirements in the future. Mercedes-Benz Johannesburg South represents a commitment to enhancing customer experiences throughout the entire journey, from sales to service and beyond. To increase customer loyalty, Mercedes-Benz Johannesburg South will create unique customer experiences along its entire customer journey and address customers’ needs, strengthening its position as a trusted provider of luxury automotive solutions in the market.
“SCW Mobility Group is experienced in customer satisfaction and operational excellence. Based on their solid experience in automotive sector and luxury automotive solutions, customers of Mercedes-Benz Johannesburg South can be assured of a smooth transition and uncompromised service offerings to its customers,” concluded Raine.
