By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Multifaceted MasterDrive at Simola
    April 24, 2025
    OMODA & JAECOO accelerate 2025 NEV strategy with bold debuts at Auto Shanghai
    April 24, 2025
    GWM Unveils its Global Strategy at Auto Shanghai 2025
    April 24, 2025
    Maserati takes part in Anantara Concorso Roma 2025
    April 23, 2025
    Knysna Motor Show goes Cars@Coffee on 27 April, 2025
    April 20, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new R 18 models
    January 22, 2025
    BMW Motorrad presents the BMW Concept F 450 GS
    November 5, 2024
    BMW Motorrad presents the new bikes
    November 1, 2024
    24YM HONDA NX500
    October 15, 2024
    BMW Motorrad presents the new BMW C 400 GT and BMW C 400 X
    October 15, 2024
  • News
    NewsShow More
    Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
    April 25, 2025
    NADA Applauds Move to Support Stability and Ease Pressure on Consumers
    April 24, 2025
    Automechanika Sub-Saharan Africa Roadshow Expands Automotive Aftermarket Possibilities
    April 24, 2025
    AK47 PROTECTION FOR JEEP GRAND CHEROKEE (WITH WARRANTY INTACT!)
    April 24, 2025
    Ford Silverton Manufacturing Plant Green Initiatives a Step Closer to Carbon Neutrality
    April 23, 2025
  • Concepts
    ConceptsShow More
    Audi unveils Q6 e-tron offroad concept
    January 28, 2025
    CITROEN PRESENTS C5 AIRCROSS CONCEPT
    October 15, 2024
    Lotus Unveils Theory 1:  The Future Of Intelligent Performance
    September 23, 2024
    First sketches of Škoda Enyaq RS Race
    May 3, 2024
    W16 Mistral: the art of bringing Bugatti’s ultimate roadster to life
    January 24, 2024
  • EVs
    EVsShow More
    RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
    April 25, 2025
    ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
    April 24, 2025
    Volvo EX90 claims World Luxury Car title
    April 17, 2025
    DFSK South Africa rolls out EC35 Electric Panel Van
    April 15, 2025
    The all-new electric G-Class
    April 10, 2025
  • Motosport
    MotosportShow More
    Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
    April 25, 2025
    BEHIND THE SCENES WITH GILLY DYKES: DUST, GRIT AND DETERMINATION
    April 24, 2025
    Fouriesburg Rally Shifts to Spring
    April 23, 2025
    TOYOTA GAZOO RACING JUNIOR ACADEMY EYES MORE GLORY AT ROTAX NATIONAL ROUND 2
    April 23, 2025
    FINAL COUNTDOWN COMMENCES FOR SOUTH AFRICAN SAFARI RALLY
    April 22, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    HINO ONCE AGAIN ANSWERS FARMERS’ CALL FOR HELP
    April 24, 2025
    Daimler Truck Southern Africa appoints Wolf Edmayr as the General Manager of TruckStore
    March 28, 2025
    ISUZU Motors South Africa Celebrates 60 Years of Isuzu Trucks in South Africa
    March 3, 2025
    Itumeleng Segage, General Manager of Hino South Africa
    HINO SCORES MORE THAN 99% IN ALL FOUR CUSTOMER CARE SURVEY CATEGORIES
    February 5, 2025
    UD TRUCKS SOUTHERN AFRICA DEEPENS ITS COMMITMENT
    January 28, 2025
  • Reviews
    ReviewsShow More
    Tow Like a Pro with the Ford Ranger
    April 10, 2025
    MEET THE ALL-NEW LEXUS GX: A PREMIUM OFF-ROADER REIMAGINED
    April 8, 2025
    Aston Martin Vanquish Volante: The world’s fastest, most powerful front-engine convertible
    March 29, 2025
    The legend grows: introducing the Toyota Hilux Hybrid 48v and GR SPORT II
    March 29, 2025
    THE ALL-NEW GWM P300 – BRING IT ON!
    March 3, 2025
  • Tech
    TechShow More
    Chery unveils AiMOGA: Revolutionising the car-buying experience through intelligent robotics
    April 24, 2025
    Volvo Cars uses AI and virtual worlds with the aim to create safer cars
    March 21, 2025
    Chery drives AI innovation with DeepSeek partnership
    March 3, 2025
    Stellantis Unveils STLA AutoDrive
    February 20, 2025
    Mercedes-Benz and Google Partner on AI-powered Conversational Search within Navigation Systems
    January 14, 2025
Hot News
Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
Multifaceted MasterDrive at Simola
ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
Latest News

Hyundai SANTA FE XRT, DICE and SPACE Design Concepts Take Home Red Dot Awards

Motosport

Lamborghini leads DTM driver and manufacturer standings after second win of year at Norisring

Latest News

OMODA C9’s award-winning design to shake up SA’s luxury SUV market

Technology

e-ROUTES, the electric vehicle co-pilot for stress-free journeys, designed by Stellantis

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Volkswagen sets out to delight customers in China

Itumeleng Garebatshabe
Last updated: April 24, 2024 16:45
By Itumeleng Garebatshabe
45 Views
7 Min Read
Share
7 Min Read
SHARE
  • Consistently oriented to the Chinese market: Volkswagen is presenting the new design language and the new technology standard of future Volkswagen models in China with the ID. CODE design show car unveiled at Auto China 2024
  • Sharpened brand experience: Volkswagen plans to tap into new customer groups in China with the ID.UX electric sub-brand
  • Broad product portfolio: over 30 new Volkswagen models across all powertrains and in all segments for Chinese customers by 2030
  • In China, for China: strong local tech development and partnerships for shorter development times

Volkswagen is systematically forging ahead with its “in China, for China” strategy. The goal is even closer alignment with the specific requirements of customers in the world’s largest auto market and to provide them with a convincing product offering in all relevant segments. The ID. CODE design show car that celebrates its world premiere this week at the Auto China 24 trade fair in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the wishes of Chinese customers. The concept car’s aesthetics are completely new and give a preview of a large electric SUV. The ID. CODE is designed for Level 4 fully autonomous driving. The new progressive ID.UX sub-brand also plays a key role in terms of Volkswagen’s profile in the Chinese market. With all-electric, lifestyle-oriented models, this sub-brand is designed to appeal to younger customers in particular.

“The Volkswagen brand can already look back on 40 years of success in China, and we are continuing this success story into the new mobility era, thus confirming the trust of our Chinese customers,” Thomas Schäfer, CEO of the Volkswagen brand, said. The sharpened strategy in China has three pillars: a comprehensive product portfolio accelerating the electrification of the brand’s models, a brand and design language developed specifically for the Chinese market, and local technical development with strong partners in China to accelerate the pace of innovation. Thomas Schäfer: “The ID. CODE gives a first preview of the future of VW in China: with a new design, a new technology standard and a holistic brand experience – specifically oriented to the needs and wishes of our Chinese customers. We are ushering in a new era of mobility in China, together with our Chinese partners.”

ID. CODE design show car debuts at Auto China 2024

With the world premiere of the ID. CODE at Auto China 2024, Volkswagen is giving a first preview of the new design language of future models and at the same time launching a new technology era. The concept car was developed specifically for customers in China. With its powerful, clear and fluid surfaces the concept car is reminiscent of a Gran Turismo. The exterior also functions as a projection surface for next-generation AI-assisted light and display systems. This goes well with the newly-designed living space on board the ID. CODE, where the real and virtual worlds meet to create a new mobility experience. The electric-powered concept car can be driven conventionally or in Level 4 autonomous driving mode.

First impression of an ID.UX model of the Volkswagen sub-brand for China.

Broad product portfolio for Chinese customers by 2030 announced

The ID. family will grow to a total of 16 models by 2030. This includes five EVs from the new ID.UX sub-brand that will celebrate their market debut by 2027. Volkswagen is also introducing electric versions of its ICE models step-by-step and expanding its portfolio in China with new, highly-efficient plug-in hybrids with an electric range of over 100 kilometers. Twelve new ICE models and six hybrids will debut by 2030. In addition, Volkswagen is complementing the proven MQB and MEB vehicle architectures by adding local platforms in China – for example, through partnerships such as the cooperation with XPENG. Furthermore, Hefei-based Volkswagen China Technology Company (VCTC) is developing the Group’s first electric platform specifically for China. At least four additional models for the electric entry-level segment are to be built on the China Main Plattform (CMP) from 2026. Multiple platforms enable Volkswagen to offer its customers the right products in all relevant segments and to meet all needs.

New all-electric ID.UX sub-brand expands product range

Volkswagen is expanding its EV offering for new customer groups in China with ID.UX. ID.UX combines proven VW virtues with lifestyle-oriented design DNA. Brand-specific features include a progressive exterior design along with a driver-centric interior featuring an entirely new display and operating concept (HMI) for young customers. The first ID.UX model is the ID.UNYX, scheduled to make its market debut in 2024.

Intensified local development for greater innovativeness

Volkswagen is strengthening its ecosystem of production, development, procurement and battery production in China. By the end of the year, the number of employees at the R&D site in Anhui alone will have grown to 3,000 experts. The brand is also intensifying localization to achieve significantly shorter development cycles. Chinese partners such as XPENG, Horizon Robotics and Thundersoft are to be integrated into the development process at an early stage. In collaboration with XPENG, two new mid-class vehicles are planned from 2026. Employees at the CARIZON joint venture with Horizon Robotics and the CARThunder joint venture with Thundersoft are engaged in developing innovative systems for autonomous driving, infotainment and connectivity.

TAGGED:Auto China 2024ChinaID. CODEID.UXVolkswagen

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow

You Might Also Like

Electric Vehicles

Volkswagen to launch ID.7 Tourer in 2024

By Itumeleng Garebatshabe
October 31, 2023
Electric Vehicles

Volkswagen electrifies the Vatican’s vehicle fleet

By Itumeleng Garebatshabe
November 22, 2023
Latest News

International Leading Partner Companies for IAA MOBILITY 2023

By Itumeleng Garebatshabe
August 10, 2023
Latest News

Volkswagen started production of the first Golf on 29 March 1974

By Itumeleng Garebatshabe
April 3, 2024
Electric VehiclesLatest News

Polestar enters into strategic joint venture to accelerate growth in China

By Itumeleng Garebatshabe
June 20, 2023
Latest News

7th Edition of Festival of Motoring speeds into Kyalami this August!

By Itumeleng Garebatshabe
April 11, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Crafted by Intellegere Media. All rights reserved. 2024

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner