By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Multifaceted MasterDrive at Simola
    April 24, 2025
    OMODA & JAECOO accelerate 2025 NEV strategy with bold debuts at Auto Shanghai
    April 24, 2025
    GWM Unveils its Global Strategy at Auto Shanghai 2025
    April 24, 2025
    Maserati takes part in Anantara Concorso Roma 2025
    April 23, 2025
    Knysna Motor Show goes Cars@Coffee on 27 April, 2025
    April 20, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new R 18 models
    January 22, 2025
    BMW Motorrad presents the BMW Concept F 450 GS
    November 5, 2024
    BMW Motorrad presents the new bikes
    November 1, 2024
    24YM HONDA NX500
    October 15, 2024
    BMW Motorrad presents the new BMW C 400 GT and BMW C 400 X
    October 15, 2024
  • News
    NewsShow More
    Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
    April 25, 2025
    NADA Applauds Move to Support Stability and Ease Pressure on Consumers
    April 24, 2025
    Automechanika Sub-Saharan Africa Roadshow Expands Automotive Aftermarket Possibilities
    April 24, 2025
    AK47 PROTECTION FOR JEEP GRAND CHEROKEE (WITH WARRANTY INTACT!)
    April 24, 2025
    Ford Silverton Manufacturing Plant Green Initiatives a Step Closer to Carbon Neutrality
    April 23, 2025
  • Concepts
    ConceptsShow More
    Audi unveils Q6 e-tron offroad concept
    January 28, 2025
    CITROEN PRESENTS C5 AIRCROSS CONCEPT
    October 15, 2024
    Lotus Unveils Theory 1:  The Future Of Intelligent Performance
    September 23, 2024
    First sketches of Škoda Enyaq RS Race
    May 3, 2024
    W16 Mistral: the art of bringing Bugatti’s ultimate roadster to life
    January 24, 2024
  • EVs
    EVsShow More
    RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
    April 25, 2025
    ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
    April 24, 2025
    Volvo EX90 claims World Luxury Car title
    April 17, 2025
    DFSK South Africa rolls out EC35 Electric Panel Van
    April 15, 2025
    The all-new electric G-Class
    April 10, 2025
  • Motosport
    MotosportShow More
    Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
    April 25, 2025
    BEHIND THE SCENES WITH GILLY DYKES: DUST, GRIT AND DETERMINATION
    April 24, 2025
    Fouriesburg Rally Shifts to Spring
    April 23, 2025
    TOYOTA GAZOO RACING JUNIOR ACADEMY EYES MORE GLORY AT ROTAX NATIONAL ROUND 2
    April 23, 2025
    FINAL COUNTDOWN COMMENCES FOR SOUTH AFRICAN SAFARI RALLY
    April 22, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    HINO ONCE AGAIN ANSWERS FARMERS’ CALL FOR HELP
    April 24, 2025
    Daimler Truck Southern Africa appoints Wolf Edmayr as the General Manager of TruckStore
    March 28, 2025
    ISUZU Motors South Africa Celebrates 60 Years of Isuzu Trucks in South Africa
    March 3, 2025
    Itumeleng Segage, General Manager of Hino South Africa
    HINO SCORES MORE THAN 99% IN ALL FOUR CUSTOMER CARE SURVEY CATEGORIES
    February 5, 2025
    UD TRUCKS SOUTHERN AFRICA DEEPENS ITS COMMITMENT
    January 28, 2025
  • Reviews
    ReviewsShow More
    Tow Like a Pro with the Ford Ranger
    April 10, 2025
    MEET THE ALL-NEW LEXUS GX: A PREMIUM OFF-ROADER REIMAGINED
    April 8, 2025
    Aston Martin Vanquish Volante: The world’s fastest, most powerful front-engine convertible
    March 29, 2025
    The legend grows: introducing the Toyota Hilux Hybrid 48v and GR SPORT II
    March 29, 2025
    THE ALL-NEW GWM P300 – BRING IT ON!
    March 3, 2025
  • Tech
    TechShow More
    Chery unveils AiMOGA: Revolutionising the car-buying experience through intelligent robotics
    April 24, 2025
    Volvo Cars uses AI and virtual worlds with the aim to create safer cars
    March 21, 2025
    Chery drives AI innovation with DeepSeek partnership
    March 3, 2025
    Stellantis Unveils STLA AutoDrive
    February 20, 2025
    Mercedes-Benz and Google Partner on AI-powered Conversational Search within Navigation Systems
    January 14, 2025
Hot News
Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
Multifaceted MasterDrive at Simola
ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
Latest News

Lamborghini collaborates with legendary photographer Anton Corbijn

Latest News

Maserati MCXtrema Lands in North America: First Customer Delivery at Laguna Seca During Monterey Car Week

Electric Vehicles

Prime Video brings even more entertainment to Polestar 2

Latest News

Renault Group, Volvo Group and CMA CGM Group join forces

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Motosport

Audi presents Formula 1 project in China

Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference.

Itumeleng Garebatshabe
Last updated: April 18, 2023 07:10
By Itumeleng Garebatshabe
363 Views
6 Min Read
Share
6 Min Read
Audi CEO Markus Duesmann during the Audi press conference at Auto Shanghai 2023
SHARE
  • F1 show car with Audi Launch Livery at Auto Shanghai
  • Development of power unit at Neuburg facility in full swing
  • Innovation and efficiency topics in the focus of the development team 

Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport. From 2026, Audi will compete in the FIA Formula 1 World Championship with its own factory team and a power unit developed in Germany. “Motorsport is an integral part of our DNA,” said Markus Duesmann, Chairman of the Board of Management of AUDI AG, at Auto Shanghai. “We are convinced that our Formula 1 commitment will strengthen Audi’s sporting focus. The racing series is continuously increasing its global reach, especially among young target groups and in our most important sales market: China.” The Chinese Grand Prix at the Shanghai International Circuit could not take place for a fourth consecutive time due to the pandemic, and this makes him even happier to give Chinese Formula 1 fans a preview of Audi’s future involvement in the top class of motorsport. 

Audi at Auto Shanghai 2023

“The Audi Formula 1 project has really taken off in recent months,” says Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG. “In the ongoing concept phase of the power unit, the foundation of our drivetrain for 2026 is being laid today. We attach great importance to detail work, for example on materials or manufacturing technologies, and we also focus on topics such as the energy management of the hybrid drivetrain. After all, efficiency is a key success factor for Formula 1 and the mobility of the future, these approaches will advance both worlds,” says Hoffmann.

Valuable insights in the development, for the test bench setup and validation of the measuring instruments are provided by a single-cylinder engine that has been tested since the end of 2022. The first full hybrid drivetrain unit, consisting of the combustion engine, electric motor, battery and electronic control unit, is scheduled to run on the test bench before the end of this year and will form the basis for the future vehicle concept. On top of that, the dynamic development simulator in Neuburg will be brought up to Formula 1 standards and will further advance the development of the Audi power unit.

Showcar with Audi F1 launch livery

Meanwhile, the build-up of the team at the facility in Neuburg a. d. Donau under the umbrella of the specially founded Audi Formula Racing GmbH is in full swing. More than 260 specialists are already on board. The core of the development team consists of experienced Audi Sport and Audi employees with many years of diverse expertise in electric motorsport. They are joined by specialists with Formula 1 expertise who have been sourced externally and will strengthen the team in a targeted manner. By the end of the year, the hiring of staff should be completed, and the team will consist of more than 300 employees.

At the same time, the Competence Center Motorsport in Neuburg will be expanded for the Formula 1 project. From the second half of the year, additional test rigs for power unit development will be installed in a new building with a floor area of around 3,000 square meters. A modular design will allow the state-of-the-art test rigs to be put into operation even before the building is fully completed in early 2024. The electricity and heat supply in Neuburg is already CO₂-neutral: The facility is supplied with district heating from industrial waste heat and green electricity from hydroelectric power plants. The FIA, the world governing body, has awarded the facility its three-star environmental seal of approval, the highest distinction for environmental conservation and sustainability. Audi’s goal is to continue to provide CO2-neutral energy for the Formula 1 project in Neuburg and to establish a regenerative energy supply at the facility.

Sustainability also plays an important role in the top class of motorsport. The regulations, which will apply from 2026, focus on greater electrification, the electric drivetrain (MGU-K) will then have almost as much power as the combustion engine. The highly efficient 1.6-liter turbocharged engines will be powered by sustainable synthetic fuel. Thanks to open competition, Formula 1 thus serves as a technology driver for both electromobility and sustainable e-fuels. In addition, Formula 1 has set itself the goal of being carbon neutral as a racing series by 2030.

The focus on sustainability and cost efficiency in the form of a budget cap, the so-called “cost cap”, were important factors for Audi’s entry into Formula 1, which was officially announced at the end of August 2022. Audi has selected the experienced Swiss racing team Sauber as its strategic partner for the deployment of an Audi factory team in Formula 1 from 2026.

TAGGED:AudiAuto ShanghaiChinaFIA Formula 1 World ChampionshipFormula 1

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow

You Might Also Like

Latest News

Audi delivered around 1.9 million vehicles in 2023

By Itumeleng Garebatshabe
January 11, 2024
Reviews

The Audi RS 6 Avant performance and RS 7 Sportback performance

By Itumeleng Garebatshabe
June 28, 2023
Motosport

Alfa Romeo nei nostri cuori

By Itumeleng Garebatshabe
November 24, 2023
Reviews

Audi Hungaria sets new standards in the production of electric motors for the PPE

By Itumeleng Garebatshabe
March 19, 2024
Motosport

GWM TANK 700 Hi4-T Launched in Beijing

By Itumeleng Garebatshabe
February 29, 2024
Latest News

Škoda Auto: Half a million battery systems produced for vehicles of the Volkswagen Group

By Itumeleng Garebatshabe
April 27, 2023

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Crafted by Intellegere Media. All rights reserved. 2024

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner