By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Multifaceted MasterDrive at Simola
    April 24, 2025
    OMODA & JAECOO accelerate 2025 NEV strategy with bold debuts at Auto Shanghai
    April 24, 2025
    GWM Unveils its Global Strategy at Auto Shanghai 2025
    April 24, 2025
    Maserati takes part in Anantara Concorso Roma 2025
    April 23, 2025
    Knysna Motor Show goes Cars@Coffee on 27 April, 2025
    April 20, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new R 18 models
    January 22, 2025
    BMW Motorrad presents the BMW Concept F 450 GS
    November 5, 2024
    BMW Motorrad presents the new bikes
    November 1, 2024
    24YM HONDA NX500
    October 15, 2024
    BMW Motorrad presents the new BMW C 400 GT and BMW C 400 X
    October 15, 2024
  • News
    NewsShow More
    Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
    April 25, 2025
    NADA Applauds Move to Support Stability and Ease Pressure on Consumers
    April 24, 2025
    Automechanika Sub-Saharan Africa Roadshow Expands Automotive Aftermarket Possibilities
    April 24, 2025
    AK47 PROTECTION FOR JEEP GRAND CHEROKEE (WITH WARRANTY INTACT!)
    April 24, 2025
    Ford Silverton Manufacturing Plant Green Initiatives a Step Closer to Carbon Neutrality
    April 23, 2025
  • Concepts
    ConceptsShow More
    Audi unveils Q6 e-tron offroad concept
    January 28, 2025
    CITROEN PRESENTS C5 AIRCROSS CONCEPT
    October 15, 2024
    Lotus Unveils Theory 1:  The Future Of Intelligent Performance
    September 23, 2024
    First sketches of Škoda Enyaq RS Race
    May 3, 2024
    W16 Mistral: the art of bringing Bugatti’s ultimate roadster to life
    January 24, 2024
  • EVs
    EVsShow More
    RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
    April 25, 2025
    ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
    April 24, 2025
    Volvo EX90 claims World Luxury Car title
    April 17, 2025
    DFSK South Africa rolls out EC35 Electric Panel Van
    April 15, 2025
    The all-new electric G-Class
    April 10, 2025
  • Motosport
    MotosportShow More
    Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
    April 25, 2025
    BEHIND THE SCENES WITH GILLY DYKES: DUST, GRIT AND DETERMINATION
    April 24, 2025
    Fouriesburg Rally Shifts to Spring
    April 23, 2025
    TOYOTA GAZOO RACING JUNIOR ACADEMY EYES MORE GLORY AT ROTAX NATIONAL ROUND 2
    April 23, 2025
    FINAL COUNTDOWN COMMENCES FOR SOUTH AFRICAN SAFARI RALLY
    April 22, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    HINO ONCE AGAIN ANSWERS FARMERS’ CALL FOR HELP
    April 24, 2025
    Daimler Truck Southern Africa appoints Wolf Edmayr as the General Manager of TruckStore
    March 28, 2025
    ISUZU Motors South Africa Celebrates 60 Years of Isuzu Trucks in South Africa
    March 3, 2025
    Itumeleng Segage, General Manager of Hino South Africa
    HINO SCORES MORE THAN 99% IN ALL FOUR CUSTOMER CARE SURVEY CATEGORIES
    February 5, 2025
    UD TRUCKS SOUTHERN AFRICA DEEPENS ITS COMMITMENT
    January 28, 2025
  • Reviews
    ReviewsShow More
    Tow Like a Pro with the Ford Ranger
    April 10, 2025
    MEET THE ALL-NEW LEXUS GX: A PREMIUM OFF-ROADER REIMAGINED
    April 8, 2025
    Aston Martin Vanquish Volante: The world’s fastest, most powerful front-engine convertible
    March 29, 2025
    The legend grows: introducing the Toyota Hilux Hybrid 48v and GR SPORT II
    March 29, 2025
    THE ALL-NEW GWM P300 – BRING IT ON!
    March 3, 2025
  • Tech
    TechShow More
    Chery unveils AiMOGA: Revolutionising the car-buying experience through intelligent robotics
    April 24, 2025
    Volvo Cars uses AI and virtual worlds with the aim to create safer cars
    March 21, 2025
    Chery drives AI innovation with DeepSeek partnership
    March 3, 2025
    Stellantis Unveils STLA AutoDrive
    February 20, 2025
    Mercedes-Benz and Google Partner on AI-powered Conversational Search within Navigation Systems
    January 14, 2025
Hot News
Chery launches LEPAS brand with L8 luxury SUV, ushering in a new premium era
RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
Castrol, NWM, Ford and bp Join Forces for 2025 South African Rally-Raid Championship
Multifaceted MasterDrive at Simola
ELECTRIFIED LUXURY REDEFINED: THE ALL-NEW LEXUS ES
Motosport

Quintanilla bounces back for the stage five victory as Van Beveren joins him on the podium

Latest News

Volvo Cars 2023 profit increases by 43 percent

Reviews

ALL-NEW FORD TRANSIT COURIER BOOSTS COMPACT VAN PRODUCTIVITY

Latest News

Polestar reports results for first quarter of 2023 

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Motosport

Jaguar’s Formula E Commitment: Implications for South Africa’s EV Market

Nick Cassidy, Jaguar TCS Racing, 1st position, celebrates with his trophy on the podium
Itumeleng Garebatshabe
Last updated: July 10, 2024 12:37
By Itumeleng Garebatshabe
41 Views
7 Min Read
Share
7 Min Read
SHARE

South African-led Jaguar TCS Racing recently announced its commitment to Formula E until at least 2030, supporting Jaguar’s strategy to become a fully electric consumer brand in the coming years.

The team have been in the sport since 2016, competed in over 100 races and is leading both the Drivers’ and Teams’ Championships, with only four races to go.

With South Africa poised to increase EV manufacturing and usage, and Jaguar’s significant presence in the country, the team’s continued commitment to Formula E represents an important milestone.

A testing ground for innovation:

Formula E has become a key EV technology testing ground as it allows automotive manufacturers to develop cutting-edge electric mobility technology they can incorporate into their road cars. On-track innovations lead to off-track gains, enabling road cars to become faster and more sustainable as Formula E grows.

Joining other manufacturers like Nissan, Porsche, and Lola Cars in the championship’s forthcoming phase, GEN4, Jaguar aims to leverage advancements in energy efficiency, race performance, and safety standards. This next-gen platform will introduce features such as regeneration capacity reaching up to 700kW and a power output surge of up to 600kW. It will also see developments in fast charging and sustainable manufacturing, all of which can be used to support the consumer EV market.

James Barclay, Team Director, Jaguar TCS Racing

Barclay stated, “Our commitment to the next GEN4 era of Formula E demonstrates the Jaguar Land Rover Board’s confidence in the value of competition at the highest level. I am extremely proud of what the team has achieved in electric racing, and we are all very excited for the future. Jaguar TCS Racing will continue to drive the rapid development of EV technology on the track for the benefit of our future customers on the road.”

These developments are likely to benefit the South African electric mobility market, as many Formula E teams, including Jaguar, already have an established presence in the South African automotive industry.

Impact on South Africa’s EV Market

The South African electric vehicle market is still in its infancy but has seen a slow and steady increase in EV adoption locally. While the industry has developed, it is important for South Africa to invest in and develop the manufacturing and consumer sectors related to EVs.

“Electric vehicles are an important mechanism for the decarbonisation of the transport industry through the reduction of direct tail-pipe emissions. A transition to zero-emission vehicles could contribute significantly towards achieving South Africa’s [greenhouse gas] emissions reduction targets,” says Jaisvir Sewpaul, in a media statement, released by the United States International Trade Administration in 2023.

However, there are various challenges related to growing the industry in South Africa. According to Richard Gouverneur, JLR South Africa Managing Director, these include a lack of government investment in the manufacturing sector to high purchase and charging prices for consumers.

“Without government support, the incremental cost of funding this transition, including training and investment in equipment and tooling, will ultimately be borne by the final customer,” states Gouverneur. This issue is compounded by a lack of national charging infrastructure, posing a significant barrier to widespread EV adoption.

Mitch Evans, Jaguar TCS Racing, Jaguar I-TYPE 6

Gouverneur also highlighted the “proverbial chicken and egg question”: Without proper charging infrastructure, there won’t be an increased rollout of EVs, but there won’t be an increase in chargers without enough EVs to justify the investment. Additionally, the electricity supply challenges in South Africa have contributed to consumer hesitation.

However, Gouverneur dispels misconceptions about loadshedding impacting EV drivers, as he believes it isn’t a serious issue. “With proper scheduling, drivers can work around electrical interruptions and charge their vehicles when electricity is available,” he explained. He believes that with adequate consumer education, most South Africans would find regular travel by electric vehicle viable and appealing.

This view is supported by Winstone Jordaan, managing director of GridCars, a South African company, described as “the industry leader in DC fast charging systems”. Jordaan said: “Loadshedding does not impact people who own electric vehicles. If I plug my car in at night, I need about three hours of charging time. No matter how bad loadshedding has been, I have never not had three hours to charge my vehicle overnight,” says Jordaan.

Driving Innovation and Future Prospects

Jaguar Land Rover aims to electrify its entire vehicle portfolio by 2030, with its exploits in Formula E playing a crucial role. “Formula E allows the team to test and develop new electric vehicle technologies in a high-performance environment,” explained Gouverneur. “It continues to be the test bed for our Race to Innovate mission, which will help shape the electric future.”

Jaguar’s participation in Formula E enables the development of sustainable, high-performance technology, making it an ideal testing ground for manufacturers seeking innovative solutions for their future EV portfolios. This commitment is expected to have positive ripple effects on South Africa’s EV market, fostering growth, technological advancement, and a more sustainable future.

By strengthening ties between global advancements and local implementation, Jaguar and Formula E could play a pivotal role in accelerating South Africa’s transition to an electric vehicle future.

TAGGED:Formula EJaguarJaguar TCS RacingSouth Africa

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow

You Might Also Like

Motosport

Giant-killing Volkswagen stars at exceptional Simola Hillclimb

By Itumeleng Garebatshabe
May 8, 2024
Motosport

SA’s Kelvin van der Linde to make Formula E return in Berlin

By Itumeleng Garebatshabe
April 23, 2024
Latest News

naamsa RELEASES AUGUST 2024 NEW VEHICLE SALES STATISTICS

By Itumeleng Garebatshabe
September 4, 2024
Latest News

Ford adds the Vibrant and Dynamic Puma to its Passenger Vehicle Line-up

By Itumeleng Garebatshabe
November 29, 2023
Latest News

BMW Group announces electrification of Plant Rosslyn, South Africa

By Itumeleng Garebatshabe
June 29, 2023
Latest News

Jaguar unveils TYPE 00. Unmistakable. Unexpected. Dramatic.

By Itumeleng Garebatshabe
December 3, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Crafted by Intellegere Media. All rights reserved. 2024

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner