The South African Endurance Series (SAES) is thrilled to announce Vodacom 4U as the official sponsor for the entire 2025 season. This bold new partnership shifts youth engagement, diversity and inclusivity in motorsport into top gear.
With this powerful collaboration, SAES is now proudly Connected by Vodacom 4U. This partnership provides a platform to enhance youth participation, fuel ambition, attract and empower young talent, and keep the next generation in the driver’s seat across South Africa.
Vodacom 4U, known for its commitment to youth development and digital innovation, is stepping into the fast lane with SAES to create opportunities for young people to engage with the motorsport industry like never before.
Through this partnership with SAES, we’re not just stepping into the fast lane — we’re building an expressway to opportunity. Together, we’re opening doors to the world of motorsport for a new generation of drivers, engineers, team support staff, and fans. It’s about access, empowerment, and making sure the future of racing is open to anyone who wants to join this exhilarating journey,” said Bronwyn Makeen, CEO of Vodacom 4U.
“This partnership with Vodacom 4U goes beyond racing; it’s about creating a platform for young people to thrive,” said Mihlali Mehlomakhulu, Marketing Director of SAES. “We want to open doors for aspiring talent, break barriers in motorsport, and provide young enthusiasts with the exposure and opportunities they need to be part of this thrilling industry. Through racing, SAES, in partnership with Vodacom 4U, will connect South African racing enthusiasts to the world.”
The SAES Connected by Vodacom 4U journey hits the track on Saturday, 5 April 2025, at the iconic Aldo Scribante five-hour endurance race in Gqeberha — setting the pace for a thrilling season ahead. From pit lane to podium, Vodacom 4U will be in the mix across every race day, with full-throttle presence at:
- Killarney Racetrack – Cape Town (7 June 2025)
- Kyalami Grand Prix Circuit – Johannesburg (26 July 2025)
- Zwartkops Raceway – Pretoria (11 October 2025)
- Kyalami Grand Prix Circuit – Johannesburg (29 November 2025)
Whether you’re in the stands, on the grid, or cheering online, expect the energy to stay high and the connection even higher. This partnership is shifting gears beyond the racetrack.
Together, SAES and Vodacom 4U will roll out a range of digital-first initiatives to spark youth engagement — from exclusive social content and behind-the-scenes access to race-day experiences, and special ticket offers just 4U – yes, Vodacom 4U customers, especially for you. The countdown is on to the legendary Nine Hours of Kyalami — the season’s grand finale, coming your way in November. Tickets drop this April, so get ready to lock in your seat and experience the roar of racing like never before.
