Lexus proudly presents the all-new GX 550 in South Africa, setting a benchmark in the premium off-road SUV segment. With a perfect blend of power, sophistication, and cutting-edge technology, the new GX is designed to meet the needs of both urban explorers and off-road adventurers alike.
This remarkable vehicle encapsulates Lexus’ commitment to innovation and luxury, offering an unrivalled balance of rugged capability and refined comfort. Built for those who seek the extraordinary in every journey, the GX invites drivers to explore new horizons with confidence.
Alongside the newly launched GX, the Lexus SUV lineup includes the flagship full-size LX, the refined RX for on-road luxury, and the fully electric RZ, which showcases the brand’s innovative approach to sustainable mobility. The NX delivers a compelling mid-size option, while the UX offers a sophisticated and compact solution for urban driving. Each model is designed with the same commitment to excellence, providing something for every type of driver.
The Evolution of the Lexus GX: A Legacy of Luxury and Capability
The Lexus GX has been a staple in luxury off-road SUVs for over two decades in North America and Eurasian markets, though it’s only now debuting in South Africa. The first-generation GX 470 launched in 2002, blending Toyota Land Cruiser Prado toughness with premium comfort and was powered by a 4.7L V8 and full-time 4WD.
The second-generation GX 460 (2009) introduced a more efficient 4.6L V8 and advanced Crawl Control for superior off-road handling. A 2013 facelift refined its design, safety, and tech, keeping it competitive. In 2019, a bold redesign brought sharper styling, an Off-Road Package with terrain management features, and Lexus Safety System+ as standard, cementing the GX’s reputation for capability and luxury.
New GX 550: Bold Design Meets Modern Engineering
Built on the robust GA-F global architecture platform, the new GX retains its traditional body-on-frame construction while incorporating modern advancements that improve stability, handling, and overall performance. Its bold, sculpted design makes a powerful statement, with a commanding presence that stands out on any terrain. The vehicle’s distinctive thick, squared-off bonnet and pulled-back front pillars reinforce its off-road prowess, while its wider stance and lower height enhance both visual impact and off-road stability.
The signature spindle grille and sleek LED headlamps provide a sophisticated, dynamic look, while the high-positioned headlights and radiator cooling ducts are designed to prevent damage on rough terrains.
According to Vice President of Marketing at Lexus South Africa, Glenn Crompton, the all-new GX is perfect for adventure-focused Lexus customers seeking a luxurious and tough SUV that can take them deep into the outdoors.
“The GX combines the best of both worlds, offering the luxury and craftsmanship Lexus is renowned for, ensuring comfort and refinement. Its strong design, V6 performance, and improved 4×4 features – especially in the Overtrail grade – give it the credentials to tackle almost any terrain in South Africa. The inclusion of a third row of seats in the SE grade adds seven-seat flexibility, offering an ideal solution for families seeking additional space,” says Crompton.
A Cabin Crafted for Luxury and Control
Inside, the new GX offers an environment that is as luxurious as it is functional. The Tazuna cockpit places the driver at the centre of the experience, providing commanding visibility and intuitive access to controls. The fully digital instrument cluster and a generous 14-inch touchscreen multimedia system add to the advanced technology and convenience. The interior atmosphere is open and calming, designed with high-quality materials that emphasise comfort and style. The GX is available in both five- and seven-seat configurations, providing ample space for both passengers and gear.
The Overtrail variant offers unique interior enhancements, including durable yet refined materials, distinctive trim accents, and state-of-the-art technology, ensuring both comfort and durability for off-road adventurers.
Powerful Performance, Unrivalled Capability
At the heart of the new GX is a powerful twin-turbocharged 3.5-litre V6 engine, producing 260kW and a remarkable 650Nm of torque. This enhanced powertrain ensures dynamic acceleration and exceptional performance on challenging terrain. Paired with a 10-speed Direct Shift automatic transmission, the GX delivers smooth acceleration and robust towing performance.
Conquer Any Terrain with Confidence
Engineered for the most demanding landscapes, the GX is equipped with an array of advanced off-road technologies that ensure superior traction and stability. Optimized suspension geometry and Electric Power Steering (EPS) deliver precise handling and responsiveness, even in the most rugged conditions. Extensive global testing – including in frozen tundras and scorching deserts – has proven the GX’s durability and reliability, ensuring it can handle any adventure.
Despite its off-road capabilities, the GX offers a smooth, composed ride on paved roads. Engineers have finely tuned the chassis and suspension for outstanding stability, while enhanced body rigidity and aerodynamics ensure class-leading quietness. Active noise control guarantees a serene and comfortable journey, whether navigating city streets or cruising on highways.
The Lexus GX SE Grade
The Lexus GX SE is a refined and versatile 7-seater luxury SUV, delivering both performance and comfort. Convenience features include a power back door with a kick sensor, auto-retractable side-step rails for ease of entry and exit, and a solid roof rail for added cargo versatility.
The cabin is finished in luxurious semi-aniline leather with massaging front seats, ensuring comfort on long journeys. The Mark Levinson 14-inch display and 21-speaker premium sound system deliver a superior in-cabin entertainment experience, while the Panoramic View Monitor (PVM) assists with tight manoeuvres.
GX Overtrail: Pushing the Limits
For those seeking ultimate off-road performance, the GX Overtrail variant is tailored for extreme exploration. With exclusive design elements, including 18-inch wheels, all-terrain tyres, a 20mm wider tread, and reinforced under protector, the Overtrail is built for the most challenging environments.
Advanced systems such as the Electronic-Kinetic Dynamic Suspension System (E-KDSS) and Multi-Terrain Select (MTS) provide unmatched traction and stability on any terrain. With six modes – Auto, Dirt, Sand, Mud, Deep Snow, and Rock – drivers can adapt the GX Overtrail to a wide range of conditions. Additionally, the GX Overtrail features a central structure designed to support accessories, ensuring maximum personalisation for outdoor enthusiasts.
Next-Level Safety and Driver Assistance
Safety remains a priority for Lexus, with the new GX equipped with the latest Lexus Safety System. This intelligent suite includes Pre-Collision System (PCS), Lane Departure Alert (LDA), and Adaptive Cruise Control (ACC), offering enhanced protection for both the driver and passengers. All of these features combine to ensure the driver’s peace of mind no matter where they go on the road.
A Vision for the Future
Koji Tsukasaki, Chief Engineer of the Lexus GX, states: “The new GX is a transformative vehicle that encapsulates the essence of Lexus off-roading. We’ve engineered it to deliver outstanding performance off-road while maintaining the refined comfort expected from a Lexus.”
Kazuyuki Ueno, Lexus Takumi (Off-Road), adds: “Through extensive testing in extreme conditions, we’ve ensured the GX is more than just an SUV – it’s a trusted partner for those who seek to push boundaries and explore the unknown.”
Shuichi Ozaki, Lexus Takumi (On-Road), concludes: “By refining the GX’s driving dynamics, we’ve created a vehicle that excels both on rugged trails and city streets, reinforcing Lexus’ signature blend of luxury and capability.”
The All-New Lexus GX: Built to Explore
The all-new Lexus GX is not just an SUV – it’s a statement of innovation, luxury, and adventure. Designed for those who seek to explore extraordinary places, the GX sets a new standard in the premium SUV segment. Whether conquering remote landscapes or navigating city streets, the GX is built to inspire and elevate every journey. With its superior capability, refined design, and relentless pursuit of perfection, the GX invites you to explore wherever the road leads.
The GX (both SE and Overtrail) is offered in a refined palette of exterior colours, including White Quartz, Sonic Titanium, Graphite Black, and Titanium Carbide Grey. The SE Grade boasts an exclusive Mercury Grey finish, while the Overtrail Bi-Tone showcases distinctive options such Titanium Sonic (Bi-Tone), Titanium Carbide (Bi-Tone), and Desert Moonlight (Bi-Tone). For Bi-Tone models, a striking contrast is achieved with a sleek Black finish on the roof and exterior mirrors, enhancing their bold and sophisticated presence.
Overtrail: Where Luxury Meets Off-Road Adventure
Lexus has introduced Overtrail as a specialised sub-brand that merges the brand’s signature luxury with exceptional off-road capabilities. In the local market, only the LX and GX models are available in Overtrail grade.
Rooted in a commitment to sustainability and harmony with nature, Lexus launched the Overtrail Project to inspire adventure and a deeper appreciation for the outdoors. This initiative encourages exploration, seamlessly blending refined comfort with rugged capability. Whether for casual outings in nature or more extreme off-road experiences, the Overtrail Project serves as a bridge between luxury mobility and outdoor adventure.
As part of its mission to cater to a diverse global audience, Lexus is expanding its offerings with the new Overtrail series—vehicles designed to maintain premium comfort while excelling in off-road environments. By integrating high-end features with all-terrain versatility, the Overtrail Project underscores Lexus’ dedication to sustainability, adventure, and a uniquely luxurious approach to exploration.
PRICING
Lexus GX 550 Overtrail 3.5T: R1 766 000
Lexus GX 550 Overtrail 3.5T Bi-Tone: R1 776 200
Lexus GX 550 SE 3.5T: R1 829 000
The Lexus GX boasts a 7-year/100 000km Warranty and Full Maintenance Plan. Vehicle service intervals are pegged at 10 000km – alternatively once a year.
