New Abarth 500e: Mission Possible

• Abarth celebrates the release of Mission: Impossible – Dead Reckoning Part One with an exciting partnership to launch the electric New Abarth 500e (LINK).
• The Abarth Scorpion has made the impossible, possible – creating  an electric car that combines performance and thrilling driving experience.
• In the newest TV commercial, the iconic 1960s Fiat 500 Abarth is caught in an action-packed car chase in the latest installment of the Mission: Impossible franchise when it transforms into the New Abarth 500e as it speeds through the streets of Rome.
   

Where there’s performance, there’s Abarth. ‘Mission Possible’ is the new marketing campaign created in partnership with Mission: Impossible – Dead Reckoning Part One, in celebration of both brands’ shared tenets of  thrill driving, adrenaline, power, and extraordinary performance. The new film releases in cinemas on July 12^th around the world!

The next installment of the franchise continues to deliver exhilarating stunts and epic experiences, which can be enjoyed both in cinemas, and while driving the Scorpion’s new electric car. The New Abarth 500e is welcomed into the world as a representation of the brand’s goal to create sporty cars, and to show just how incredibly capable the electric Abarth is.

In the spot, Ethan Hunt and Grace are caught in an action-packed car chase in the classic yellow Fiat 500 Abarth.  Underneath the facade, the new electric Abarth is waiting to be unleashed… In a dynamic and agile race against time, the Fiat 500 Abarth darts through the mazy, cobblestone streets of Rome. During the exhilarating escape, turning day into night, the original 1960s model transforms into the New Abarth 500e, as the Scorpion logo whizzes through city streets. It is the ultimate proof that Abarth makes the impossible, possible.

This partnership allows the Scorpion to perfectly translate the brand’s core objective of turning ordinary cars into something extraordinary. Carlo Abarth’s main statement – back in the fifties – is to give everyone the chance to live their passion for driving every day.