GWM South Africa is set to celebrate a major milestone with its first-ever FAM FEST, an event set to take place on Saturday, 29 November 2025 to mark its 18th anniversary. This will be the largest customer event GWM has ever hosted in South Africa, bringing together GWM owners, dealers, partners, and friends of the brand for a full day of celebration, innovation, and family-centred experiences, reinforcing GWM’s commitment to community, lifestyle, and shared moments.
A Festival for Every Age
FAM FEST isn’t just for grown-ups, it’s a full family adventure where kids also get their own slice of magic. A vibrant, dedicated kids’ zone will delight young festivalgoers with colourful play areas, hands-on activities and immersive themed experiences, all crafted to spark curiosity, creativity, and laughter. Meanwhile, the rest of the family can dive into games, challenges and shared moments that invite families to play together, laugh together and make memories that go beyond the event.
The FAM FEST’s stage lineup is a heartfelt tribute to South Africa’s musical richness. Among the highlights, rock icon Karen Zoid – widely celebrated for her bold guitar riffs and powerful vocals – will bring her unmistakable energy that resonates across generations. Dynamic Amapiano star Kamo Mphela, known for her dance moves and chart-topping hits, will light up the stage with her infectious rhythm. The soulful Justin Zulu, whose emotive voice has struck a chord with fans since his breakout, will deliver heartfelt melodies, while feel-good entertainer Jo Black, beloved for his uplifting songs in both English and Afrikaans, will bring joy and sing-along moments for every age. These are just some of the talents set to perform; more exciting acts will be revealed soon, promising a truly unforgettable mix of live music, culture, and warmth.
“The past 18 years have been defined by trust, community, and shared experiences,” say Conrad Groenewald, Chief Operations Officer at GWM South Africa. “FAM FEST is our way of thanking GWM customers, dealers, and partners for their support. It reflects the family-focused spirit, innovation and lifestyle orientation that our brand embodies. We want guests to experience the excitement, technology, and warmth of GWM while celebrating a milestone that belongs to everyone who has been part of our journey.”
Opportunity for Fans Across the Country
While the event is invitation-only, GWM fans across South Africa can still join in the excitement through a series of competitions and social media activations leading up to FAM FEST. Consumers can participate in daily radio competitions on 947 and KFM, with a chance to win R2,000 each day and a grand prize of R18,000. Additionally, social media giveaways in collaboration with influencer partners will offer more opportunities to experience the festival and engage with the GWM brand.
In closing, Groenewald said, “FAM Fest is just the beginning of a new chapter for GWM in South Africa. As we celebrate 18 incredible years, we’re already looking ahead to the next 18.”
Visit www.gwm.co.za and click on the 18th Anniversary tab for more information
