- Pursuing its international product offensive strategy, the Renault brand revealed the name of its new show-car: Bridger Concept.
- With Bridger Concept, Renault is inventing an urban vehicle of new proportions: a bold SUV that is both compact (under 4 metres long) yet spacious.
- This new show-car is the forerunner to a production vehicle that will be designed in India, a key market for the Renault brand’s international development.
- Renault unveiled its new show-car Bridger Concept during the month of March at the presentation of Renault Group’s futuREady strategic plan.
Renault is continuing its international product offensive strategy as it reveals the name of its new show-car: Bridger Concept. Illustrating Renault’s global ambitions, this vehicle is the forerunner to a production model – an urban SUV of new proportions – designed to better meet the needs of the growing number of families living in cities.
Renault Bridger Concept is a show-car of bold and powerful design with surprising proportions: under 4 metres long but without compromising on interior space.
Derived from the English word “bridge”, this powerful name evokes robustness, connection and link. It reflects the assertive design of the show-car and embodies the promise of human connection on board, perfectly resonating with Renault’s vision of “voitures à vivre”.
Explaining the thinking behind the name of the new show-car Bridger Concept, Sylvia dos Santos, Head of Naming Strategy with Renault’s Global Marketing Division, said: “With Bridger, we are adding to our family of names based on English words. This one comes from the word ‘bridge’, with the letters ‘ER’ added for identification. The name Renault Bridger is part of the same approach as the name of Renault Duster. It’s a powerful, robust and versatile name, ideal to identify our new urban SUV show-car and open a new page in our international offensive!”
Full details of the new Renault show-car Bridger Concept were revealed on March 10, with the presentation of Renault Group’s futuREady strategic plan.
