- Hatfield Motor Group awarded Dealer Group of the Year
- Audi Centre Rivonia and Audi Centre Nelson Mandela Bay named Dealers of the Year
Audi South Africa honoured the outstanding achievements of its national Dealer network at the annual Audi Vorsprung Awards held in Sandton on 16 April. The Vorsprung Awards recognise excellence in performance and customer experience across the business portfolios of Sales, Aftersales and Financial Services.
The awards celebrate the Audi Partners who continue to deliver against key performance indicators while upholding the Four Ring’s commitment to unmatched performance and dedication to driving excellence within the brand, progressive performance and premium customer engagement for the past year.
The evening celebrated the best performing individuals and teams across nine categories, each representing an embodiment of Vorsprung durch Technik, Audi’s philosophy of advancement through technology and customer experience.
The winners received Audi Vorsprung Awards in different categories (Category 1 – large dealers and Category 2&3 – medium and small dealers).
Top accolades were awarded to the overall best performing Dealer Group and Dealers:
Dealer Group of the Year: Hatfield Motor Group
Dealer of the Year (Category 1): Audi Centre Rivonia
Dealer of the Year (Categories 2 & 3): Audi Centre Nelson Mandela Bay
The best performing individuals in the Audi Network for the year 2025 were:
New Vehicle Sales Managers of the Year:
- Category 1: Julian Ware, Audi Centre Claremont
- Category 2 & 3: Arina Rosenberg, Audi Centre Windhoek
New Vehicle Sales Executives of the Year:
- Category 1: Lindy Lentsoenyane, Audi Centre Rivonia
- Category 2 & 3: Jacques Adriaanse, Audi Centre Somerset West
RS Model Expert of the Year:
Belinda Oosthuizen, Audi Centre Sandton
Pre-owned Sales Managers of the Year:
- Category 1: Dorietha Gouws, Audi Centre Wonderboom
- Category 2 & 3: Thando Fani, Audi Centre Nelson Mandela Bay
Pre-owned Sales Executives of the Year:
- Category 1: Chandre Sharp, Audi Centre Claremont
- Category 2 & 3: Michelle Lloyd-Austin, Audi Centre Nelson Mandela Bay
Service Managers of the Year:
- Category 1: Philp Nel, Audi Centre Brammfontein
- Category 2 & 3: Convin Maasdorp, Audi Centre Windhoek
Parts Manager of the Year:
Darryll Robertson, Audi Centre Century City
F&I Managers of the Year:
- Category 1: Dominique de Ridder, Audi Centre West Rand
- Category 2: Mongezi Mata, Audi Centre Nelson Mandela Bay
- Category 3: Eulene de Beer, Audi Centre George
Driving performance into the year ahead
“Our Dealer network continues to deliver strong, disciplined performance in a competitive and evolving premium market,” said Markus Schuster, Head of Audi South Africa. “What is particularly encouraging is the consistency behind these results and the clear focus on delivering a premium, customer-led experience, while still practicing the “Vorsprung” culture of the Audi brand. This is the standard we expect across the network, and it positions us well for the year ahead.”
He added: “We specifically congratulate Audi Centre Rivonia, the Hatfield Motor Group and Audi Centre Nelson Mandela Bay on their well-deserved recognition. Their performance reflects the strength of our network and the critical role that our retail partners play in shaping the Audi brand experience for our customers every day. A hearty congratulations to all winners in the individual categories as well. Your success is a true depiction of Audi’s relentless pursuit of excellence, despite any challenge.”
