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Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner

Itumeleng Garebatshabe
Last updated: November 4, 2025 15:07
By Itumeleng Garebatshabe
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  • Continental SportContact 7 ultra high-performance tyre fitted on Mercedes-AMG Experience cars – from the AMG A45 to the mighty AMG GT 63 S E Performance
  • Collaboration brings together two automotive brands renowned for precision engineering, innovation, and performance excellence, benefiting customers attending its high-performance courses
  • Multiple award-winning SportContact 7 fitted as original equipment on Mercedes-AMG C63 S E Performance

Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as its tyre partner for the AMG Experience, which is based at Zwartkops Raceway near Pretoria. This partnership sees Continental’s SportContact 7 ultra high-performance (UHP) tyre fitted across the fleet of Mercedes-AMG models that are used for driver training, delivering exceptional driving precision and confidence on track.

“We are delighted to join forces with Mercedes-Benz South Africa as its official tyre partner for the AMG Experience, equipping its high-performance vehicles with our Continental SportContact 7 tyres in a variety of 19 and 20-inch sizes,” says Dustine Gascoyne, Market Manager, Continental Tyre South Africa. “The SportContact 7 is our range-topping ultra high-performance tyre, preferred by many vehicle manufacturers and fitted as original equipment on the Mercedes-AMG C63 S E Performance. It is also a multiple winner in independent UHP tyre tests around the world.”

The AMG Experience offers a variety of high-performance driving courses that focus on car control and safety. It features a thrilling line-up of the most powerful and dynamic vehicles in the Mercedes-AMG stable. This includes the A45, C43, C63 S E Performance, and the AMG GT 63 S E Performance – the fastest accelerating car tested by numerous local publications.

“Mercedes-Benz South Africa is proud to announce its partnership with Continental Tyre South Africa as the official tyre partner of the AMG Experience. This collaboration brings together two brands renowned for precision engineering, innovation, and performance excellence. The partnership ensures that every participant in the AMG Experience benefits from the superior grip, handling, and safety of Continental’s latest ultra high-performance tyre, the SportContact 7,” says Alexandra Boavida, VP Sales and Marketing, Mercedes-Benz South Africa.

Clint Weston, AMG Experience Head Instructor, says: “This partnership highlights Mercedes-Benz South Africa’s dedication to providing drivers with the very best in performance and control, while demonstrating the harmony between advanced automotive engineering and state-of-the-art tyre technology. Together, Mercedes-Benz and Continental are reshaping what it means to experience pure driving performance at its most exhilarating.”

Continental SportContact 7

The SportContact 7 is renowned for its exceptional grip and poise. It delivers ultimate precision on the race track, sure-footed control and predictable grip on the extremely slippery skidpan, and outstanding safety in real-world driving scenarios where unpredictable conditions test tyres and advanced driver assistance systems to the limit.

Continental introduced several revolutionary new technologies on the SportContact 7 that work together to give this multiple award-winning tyre its impressive performance and grip, matched to precise control and accurate feedback. A unique Macro Block tread design with connected block structure on the outside shoulder of the tyre enhances lateral force transmission when cornering. This is complemented by an Adaptive Pattern that provides consistent and safe driving characteristics on wet and dry surfaces, even at higher speeds.

The SportContact 7 features Continental‘s advanced Harmonised BlackChili compound that is designed to achieve the optimal balance between the tread pattern and compound. Combining this with a low-void tread pattern design that places more rubber on the road surface ensures that the SportContact 7 achieves outstanding performance in all conditions. The SportContact 7 was the first tyre Continental developed in tailored sizes to suit different vehicle classes and weights. Its Force Clustering technology accounts for differing requirements in sidewall stability, grip generated under load, high-speed driving and handling-optimised tread.

TAGGED:AMG ExperienceContinental Tyre South AfricaMercedes-Benz South Africa

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ByItumeleng Garebatshabe
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Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

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