Innovation met mobility today as Hyundai Pinetown once again redefined industry benchmarks by hosting a historic live outside radio broadcast from a moving vehicle.
In an unprecedented collaboration with METRO FM, the largest commercial radio station in South Africa, presenters broadcast seamlessly and without interruption from inside the all-new Hyundai SANTA FE. The groundbreaking broadcast delivered a flawless, high-quality live transmission while on the move, marking a historic first for the station and the dealership.
The broadcast marks another achievement for the Pinetown-based dealership, which has built a reputation for innovation and record-breaking performance. Hyundai Pinetown holds a record for selling 300 vehicles in a single month and remains the only dealership within Hyundai Automotive South Africa, to receive the Global Top 100 Dealers of the Year Award from José Muñoz, the President and Chief Executive Officer of Hyundai Motor Company.
Dealer Principal Sidney Francis said today’s initiative reflected a commitment to pushing boundaries within the automotive retail space. “Today we witnessed innovation in motion.”
“Hyundai is a brand that is constantly looking for new ways to demonstrate what modern mobility can achieve and today’s broadcast shows how seamlessly technology and driving experiences, can integrate in real time,” stated Francis.
Kina Nhlengethwa, Business Manager at METRO FM said this innovative experience was designed to highlight and amplify the METRO FM and Hyundai Automotive South Africa partnership.
“We authentically showcased the experience of being driven in a quality, reliable and stylish Hyundai vehicle. The journey itself formed part of the METRO FM storytelling and listener engagement, culminating in the broadcast being stationed at Hyundai Pinetown.”
Zweli Mnisi, Group Head of Corporate Communications at Hyundai Automotive South Africa added that this milestone reflected on the company’s commitment to innovation that is both meaningful and experiential.
“By partnering with METRO FM, we have showcased not only the capability of Hyundai vehicles but also the limitless possibilities of integrated mobility solutions. To be able to reach four million METRO FM listeners in such an innovative way, is a proud moment for the Hyundai brand.”
The successful broadcast signals a shift towards more experiential demonstrations of automotive capability, with Hyundai Pinetown once again positioning itself at the forefront of industry innovation.
