- DFSK SA looks to unlock a new era of growth with the appointment of a new General Manager.
- Francie Lubbe brings decades of experience in growing emerging brands to DFSK.
- DFSK are preparing to launch their first passenger focussed models in 2026.
Francie Lubbe has been appointed as the new General Manager of DFSK South Africa. The appointment marks the start of a bold, new chapter for the brand which continues to expand its footprint in the country’s commercial vehicle landscape.
Lubbe takes up this leadership role on the back of a proven track record in dealer development, national network support and the growing of numerous emerging brands in the South African automotive industry over the last 35 years.
Lubbe boasts a reputation for strengthening teams, empowering dealers and maintaining the standards required to build long term trust.
“We are excited to welcome the energy, structure and fresh direction that Lubbe will bring to the brand. Lubbe’s leadership style aligns with DFSK’s mission of delivering value driven vehicles supported by a dealership network that is trained, supported and ready for growth,” says Gina Giani, Managing Director of DFSK South Africa.
As Lubbe looks to ensure that DFSK South Africa continues to build a stable, trusted presence in the market, there will be a strong focus on strengthening the DFSK dealership network, enhancing brand consistency and customer experience, driving aligned marketing and communications strategies and supporting product introduction and training initiatives.
“I am excited to step into this role at such a pivotal time for DFSK. I believe that the brand has enormous potential and I look forward to working with our dealer network to unlock that potential,” said Lubbe.
DFSK recently celebrated their first birthday and during that time they have substantially expanded their presence across South Africa to a network of 24 dealers.
The brands growth has been motivated by reliable business vehicles offering good value for more.
