- OMODA & JAECOO have expanded rapidly to 64 countries, achieving over 900,000 global sales in under three years.
- The brand’s SHS hybrid technology is enabling strong performance, efficiency, and adaptability across diverse international markets.
- Continued momentum in markets like South Africa highlights the brand’s accelerating global growth and rising consumer demand.
The global automotive industry is undergoing a profound transformation, driven by intelligent mobility and new energy technologies. Against this backdrop, OMODA & JAECOO have emerged as one of the industry’s fastest-growing players. In less than three years, the brands have expanded from a single market to 64 countries and achieved over 900,000 global cumulative sales.
Technology at the core of global competitiveness
Rapid expansion across diverse markets requires strong localisation capabilities and technological adaptability. OMODA & JAECOO leverage Chery Group’s global R&D network and proprietary technologies to meet these demands. A key example of this is the SHS Super Hybrid System, available locally in the OMODA C9 SHS and JAECOO J7 SHS, which integrates both hybrid and plug-in hybrid architectures.
It delivers three core advantages: high performance, low energy consumption and extended driving range. Designed for flexibility, the system meets regulatory requirements and user needs across several regions, including Europe, Southeast Asia, Africa, and Latin America. It has already been deployed at scale across multiple core models, supporting efficient and sustainable mobility worldwide.
Strong momentum validated in competitive markets
Sustainable growth is best measured in highly competitive markets. In Europe, OMODA & JAECOO have entered 16 countries within two years, surpassing 220,000 cumulative sales and ranking among the fastest-growing automotive brands in the region.
The UK market highlights this momentum. The brand achieved over 2% market share within nine months and entered the top ten sales rankings within 17 months. With planned expansion into key markets such as France and Germany, OMODA & JAECOO are on track to establish comprehensive European coverage. Their performance in these high-barrier markets reinforces the strength of their global strategy and positions them firmly in the next phase of growth.
Within three years, OMODA & JAECOO have established an extensive global supply chain and service network, working closely with local partners to build robust operational systems. According to VCON 2025 research in Spain, the brands ranked highest in dealer recognition, achieving a satisfaction score of 9.9 out of 10. This performance is supported by dealer margins of 3.4%, approximately double the market average, and an after-sales network covering 96% of the population.
Evolving into a technology-driven enterprise
OMODA & JAECOO South Africa continues to build strong momentum. Demand for electrified vehicles is also accelerating. This sustained growth, alongside an expanding dealer network and increasing consumer uptake across the range, underscores South Africa’s role as an important and fast-developing market within the group’s global expansion strategy.
Electrification is a central pillar of OMODA & JAECOO’s expansion strategy. Since June 2025, the brand has sold 684 plug-in hybrid vehicles in South Africa, reflecting rising demand for efficient electrified SUVs.
In 2025, the brands achieved advancements in intelligent driving, smart cockpit systems, and new energy technologies. As the brands approach the one-million-unit milestone, scale is enabling further technological development, supporting their transition into a global, full-stack technology enterprise.
“South Africa continues to show strong and consistent growth for the brands,” commented Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO South Africa and iCAUR South Africa. “Our strong sales performance and the increasing demand for our electrified models reflect how well our product offering is resonating with local consumers, while supporting our broader global growth ambitions.”
