On February 22, in the heart of Madrid, the capital of Spain, at the renowned Palacio de Cibeles, Chery Group’s distinctive brands OMODA & JAECOO held their inaugural brand and product launch event. This marked the commencement of the brand’s foray into the high-potential European market, with Spain serving as the beachhead to aid the brand in securing a broader development space across Europe.
The event was attended by 28 official representatives of the Spanish government, as well as the ambassador of the OMODA Spanish brand and famous singer and actor, Jaime Lorente, who was shining brightly at the venue. Dr. Gao Xinhua, Chief Technology Officer of CHERY GROUP, Charlie Zhang, Vice President of Chery Automobile, Shawn Xu, CEO of OMODA & JAECOO, along with other high-ranking brand officials, shared this historic moment with over 300 media journalists and dealership representatives present. Dr. Gao stated, “Spain is a nation brimming with vitality, creativity, and a profound cultural heritage, which aligns perfectly with the OMODA & JAECOO brand’s pursuit of innovation, fashion, technology, and environmental protection.”
Diversified Product Layout: Innovation Leads the Future
OMODA&JAECOO, as a personalized brand, focuses on the field of new energy and offers a variety of power options. The product line covers a variety of models such as BEV, PHEV, ICE, etc., providing consumers with diverse choices. This press conference also premiered the E5 and C5 models, with electric and gasoline-powered cars shining with two stars.
As the brand’s first pure electric crossover SUV, the OMODA E5 has attracted global market attention with its advanced electric technology and efficient electric performance. In practical tests, the OMODA E5 achieved a range efficiency of 110.9%, ranking first among its peers. It is equipped with a 61kWh high-capacity lithium iron phosphate battery, boasting a maximum range of up to 430km. Additionally, the OMODA E5 features impressive charging capabilities, able to boost its battery from 30% to 80% in just 28 minutes. Another fuel-powered model, the OMODA C5, adopts an extremely sporty design language called “Art in Motion”, showcasing the unique and fashionable crossover SUV style of the OMODA C5. Moreover, the OMODA C5 has been awarded the highest global E-NCAP 5-Star safety rating. Its structure comprises 78% high-strength steel and comes standard with several advanced intelligent driving assistance systems, offering a comprehensive, safe, and comfortable driving experience to users.
Global Standardized Layout: Integrating Multiple Resources to Ensure Service Experience
As a brand aiming for global development, OMODA & JAECOO amalgamate global resources to create a global standard, system, and assurance.
In terms of sales and after-sales service, OMODA & JAECOO are committed to providing consumers with an exceptional vehicle purchase and ownership experience. To offer more efficient and convenient services, the brand has partnered with the world’s leading warehousing and logistics supplier, Kuehne+Nagel, to establish a delivery center (PDI inspection station), call center, and technical training center in Spain.
Furthermore, OMODA & JAECOO have established partnerships with 28 local dealership groups in Spain. By the end of 2024, it is anticipated that 65 dealership outlets will be operational, covering 93% of Spain’s territory, providing consumers with more accessible sales and after-sales services. OMODA & JAECOO promise to offer consumers a lengthy 7-year or 150,000-kilometer manufacturer’s warranty, fully reflecting the brand’s confidence in product quality and its commitment to customer service.
Sustainable Development Layout: Fulfilling Environmental Responsibilities and Gaining Global Recognition
At the launch event, OMODA & JAECOO also announced their partnership with the International Union for Conservation of Nature (IUCN). Together, they are committed to the conservation of Mediterranean seagrass vegetation, employing “Nature-based Solutions” (NbS) to enhance the resilience of coastlines in the face of climate change. This initiative is set to advance the implementation of Spain’s blue carbon policy (ocean conservation), demonstrating the brand’s steadfast commitment to environmental protection and social responsibility.
The year 2023 marks a robust phase in OMODA’s globalization, with its new energy prowess receiving high acclaim and appreciation from the upper echelons of governments in Turkey, Indonesia, Malaysia, and other nations. In February, the President of the Republic of Indonesia, Joko Widodo, visited OMODA’s exhibit, experiencing the all-electric technology and advanced intelligence of the OMODA E5. As a global brand, OMODA&JAECOO actively promotes the resonance of brand development with green and sustainable development in various regions around the world.
In the increasingly competitive automotive market, OMODA & JAECOO’s global cumulative sales volume exceeded 160,000 units in 2023, with the brand’s presence spreading across more than 20 countries and regions worldwide, fully showcasing the frontline strength of emerging brands.
This Spanish launch event marks a substantive breakthrough for OMODA & JAECOO in the European market, further highlighting its unique charm and visionary insight as a distinctive brand under the Chery Group. Looking ahead, OMODA & JAECOO will continue to accelerate their expansion in the European market. Through exceptional product quality, ongoing technological innovation, and comprehensive strategic planning, they aim to offer consumers a wider range of high-quality, intelligent models. This initiative is dedicated to promoting the popularization of green mobility globally, enabling the future, fashion, technology, and environmental-friendly intelligent SUVs to traverse the world.
