- Toyota remains best-selling car brand
- Overall sales 13 559, with 24.2% market share
- Hilux leads the LCV segment
Toyota South Africa Motors (TSAM) has once again demonstrated its market leadership, recording 13 559 new vehicle sales in October 2025 and securing a market share of 24.2%. This performance comes as South Africa’s total new vehicle sales reached 55 956 units – reflecting a resilient automotive sector.
According to naamsa, The Automotive Business Council, the passenger car segment surged to 39 610 units, it’s best performance since October 2014, marking a 14.8% year-on-year increase. The Light Commercial Vehicles (LCV) recorded a year-on-year increase of 23.9% while the medium and heavy commercial vehicle (MHCV) segments delivered mixed results. Medium commercial vehicles posted a 9.3% year-on-year increase, while the heavy trucks segment showed a 1.0% decline.
Despite a slight slowdown in year-on-year growth compared to September, the industry still posted a 16% increase over October 2024, driven by improved consumer confidence, a stronger rand and a revived demand in export markets.
Commenting on the strong sales performance, Leon Theron, Senior Vice President of Sales and Marketing at Toyota South Africa Motors said, “We are proud of Toyota’s performance across all segments, from entry-level to luxury. These results reaffirm the trust that South Africans continue to place in Toyota, Lexus and Hino products. Our broad range of mobility solutions, strong dealer network and unwavering commitment to quality continue to resonate with customers. We are grateful to all our employees and value-chain partners for their dedication – this momentum sets a strong foundation as we head into the final stretch of the year.”
Brand Performance Highlights
Toyota maintained its leadership in the passenger car segment leading sales with 8 432 new vehicles. Standout performances include the Corolla Cross (1615 units), Starlet (1613 units), Urban Cruiser (1360 units), Starlet Cross (1011 units) and the Vitz (1200 units). Within the luxury space, Lexus maintained its performance, shifting a total of 79 vehicles. Notable Lexus mentions include the NX (31 units), the LX (11 units) and the UX (5 units). Despite a competitive luxury landscape, these models showcased stronger rebound sales in comparison to September 2025.
The iconic Hilux once again led the LCV segment with 3533 vehicles sold, capturing a market share of 27.9%. Other strong performers include the Hiace Taxi (617 units), Land Cruiser 79 Pick-up (414 units), and the Land Cruiser Prado (139 units), displaying consistent customer demand.
Notwithstanding the mixed performance from the overall MHCV segment, Hino supported the sales drive with a collective of 253 units sold in October 2025.
With over 2 150 fleet customers choosing Toyota brands in October, TSAM continues to be a trusted mobility partner for Southern African businesses. Popular fleet models included the Hilux, Vitz and Starlet. The newly launched Fleet page on www.toyota.co.za/fleet helps business customers discover Toyota’s range of Fleet solutions and services.
In terms of parts, the division moved over 2 million pieces to the domestic market and recorded 393 259 pieces exported to international markets. In addition, Toyota vehicle exports recorded 4 436 units.
Toyota’s performance aligns with naamsa’s broader industry trends, showcasing resilience and adaptability in a competitive market environment.
