- 12 417 new vehicles sold
- Market share rises to 22.8%
- Hilux leads the sales charge as best-selling vehicle in South Africa
Toyota South Africa Motors (TSAM) delivered a robust performance in June 2026. The performance reinforces Toyota’s market leadership in a month that saw the local automotive industry reach its strongest June performance in nearly two decades.
According to the latest naamsa data, aggregate domestic new vehicle sales reached 54 482 units, an increase of 7 213 units (15.3%) compared to June 2025 (47 269 units). This represents the best overall June monthly performance since 2007.
Against this positive backdrop, Toyota recorded 12 417 units, securing a market share of 22.8%, up from 20.9% in May 2026. This performance underscores sustained consumer confidence in Toyota’s brand strength, product portfolio and nationwide dealer network.
Commenting on Toyota’s performance, Leon Theron, Senior Vice President, Sales and Marketing at Toyota South Africa Motors said, “Toyota’s performance in June reflects the strength and relevance of our product offering and our ability to respond to evolving customer needs across segments. An increase in our market share is a significant milestone for us. I am therefore proud of what our teams have been able to achieve and grateful to our growing customer base for their support.”
Brand performance highlights
Toyota’s passenger car segment performance reflects a strong demand across core nameplates. Leading the charge were the Corolla Cross (1 356 units), Urban Cruiser (1 174 units), Starlet (968 units), Vitz (921 units) and Fortuner (726 units). New and iconic nameplates also contributed meaningfully to this performance. The recently launched RAV4 recorded 355 units, signalling strong early market acceptance. The Land Cruiser FJ posted 264 units, with sales more than doubling compared to May 2026.
Achieving 106 units in June, Lexus continued growth in the premium segment and maintained its upward trajectory. Leading models included the GX (36 units), NX (34 units) and the LX (18 units). This growth underscores Lexus’s sustained appeal among discerning customers seeking luxury, performance and innovation.
Shifting gears to the Light Commercial Vehicles (LCV) segment, Toyota’s leadership was reinforced by a strong recovery from the Hilux. Reaffirming its segment leadership, the new generation Hilux recorded 3 464 units, a significant increase from 2 488 units sold in May 2026. Additional contributors included Hiace (591 units), Land Cruiser Pick-up (462 units), Quantum Bus (97 units) and the Coaster (96 units).
Reflecting broader industry trends, Toyota’s medium and heavy commercial vehicle segments also showed positive growth with sales from its Hino division. The Hino 500 and 700 series achieved a combined 103 units, while the Hino 300 series recorded 126 units.
Toyota’s parts division continued to play a critical role in supporting both domestic and export markets. The division maintained it’s month-on-month momentum by supplying close to two million parts locally and 411 649 parts for export in June.
Toyota’s June performance reflects a balanced contribution across passenger, LCV and commercial segments. Supported by strategic product introductions and sustained market demand, Toyota remains well positioned to build on this momentum. As the industry continues its recovery trajectory, Toyota remains focused on delivering value, reliability and innovation to customers across South Africa.
“While the industry’s recovery remains encouraging, our focus is firmly on sustaining momentum through consistent delivery, customer trust and continued investment in products that resonate with South African motorists,” concluded Theron.
