Toyota has reignited the spirit of adventure with the global reveal of the new Land Cruiser FJ, unveiled ahead of its public debut at the Japan Mobility Show 2025. Set for launch around mid-2026, the FJ brings a fresh and youthful dimension to the legendary Land Cruiser family.
Developed under the concept of “Freedom and Joy”, the Land Cruiser FJ offers a new take on the brand’s 70-year heritage of durability, reliability, and off-road prowess. Compact, capable, and designed for individual expression, the FJ stays true to the Land Cruiser ethos while appealing to a new generation of adventure seekers.
The FJ’s bold, boxy silhouette pays homage to classic Land Cruisers while incorporating modern functionality. Short overhangs and flared fenders hint at its off-road intent. Inside, a horizontal instrument panel, excellent forward visibility, and intuitive controls ensure confidence behind the wheel – on or off the beaten track.
Built on Toyota’s famed IMV platform, the FJ combines authentic off-road capability with everyday agility. A shorter wheelbase improves maneuverability, while high ground clearance and robust chassis engineering deliver the performance expected of a true Land Cruiser.
Safety is bolstered by the latest Toyota Safety Sense suite, featuring advanced driver assistance systems such as the Pre-Collision Safety System.
First launched in 1951 as the Toyota BJ – the first vehicle to climb Mount Fuji’s sixth station – the Land Cruiser has earned global trust across seven decades, with over 12 million units sold in more than 190 countries.
Now, with the FJ joining the 300, Prado and 70 Series, Toyota is expanding the Land Cruiser lineup to meet the diverse lifestyles of customers worldwide.
Toyota South Africa Motors has confirmed that the model is being considered for introduction into the South African market – a fitting home for a vehicle built on the values of freedom, exploration and reliability.
