South Africa’s new vehicle market maintained its impressive momentum in June, recording its strongest June sales performance since 2007 despite mounting economic headwinds. According to The Automotive Business Council, naamsa, aaggregate domestic new vehicle sales reached 54 482 units, representing an increase of 15,3% increase from the 47 269 units sold in June 2025. Meanwhile, export volumes continued to soften, declining 6,9% year-on-year to 33 879 units.
“June’s performance extends the market’s strong recovery, despite an increasingly challenging operating environment,” says Thanda Sithole, Senior Economist: FNB and WesBank. “Consumer confidence deteriorated during the second quarter of 2026 amid rising fuel prices, elevated inflation, and growing expectations of further interest rate hikes. That the market achieved this level of growth under such conditions underscores the essential role that vehicles continue to play for South African households and businesses.”
Passenger vehicles drove the month’s growth, with 38 393 units sold, up 18,1% on the 32 511 sold in June 2025. Car rental sales accounted for 9,7% of new passenger vehicle volumes, underlining the continued contribution of fleet and rental demand to overall market performance. Light commercial vehicle sales increased by 8,4% to 13 171 units. The medium and heavy commercial segments also recorded gains, with heavy trucks and buses up 15,9% to 2 271 units. Government fleet procurement provided further support, with passenger vehicle purchases increasing by 22,1% and light commercial vehicle acquisitions rising by 41,8% year-on-year.
WesBank’s own financing data reflects a similarly layered picture. Average contract terms for both new and used vehicle finance have continued to lengthen, while application volumes have increased meaningfully compared to a year ago. At the same time, average deal sizes for new vehicles have softened. Taken together, these trends suggest that consumers are willing to purchase vehicles but are structuring finance more prudently to preserve monthly affordability in an environment of elevated living costs and tighter financial conditions.
“Households have faced mounting financial pressure throughout the first half of 2026, with fuel prices rising sharply during the second quarter,” says Sithole. “The decrease in petrol and diesel prices at the start of July will provide some welcome relief to household budgets, notwithstanding the expiry of the temporary fuel levy relief. We continue to see consumers structuring their finance deals more deliberately, whether through longer repayment terms or balloon payments, to keep monthly repayments affordable.”
WesBank data shows a modest increase in the proportion of new deals structured with a balloon payment, together with a slightly higher average balloon percentage per deal. This suggests a more deliberate approach to affordability.
The easing at the pumps also keeps new energy vehicles firmly on the industry agenda. Interest continues to build around the extent to which broader adoption could reduce consumers’ exposure to fuel price volatility, offering greater longer-term cost certainty beyond the monthly fluctuations in petrol and diesel prices. The pace at which South Africa’s charging infrastructure develops, particularly along the country’s major travel corridors, will remain central to how quickly that shift can take hold.
“Lower fuel prices are welcome, but they are unlikely to eliminate the uncertainty surrounding future costs,” says Sithole. “That is of the reasons why the conversation around new energy vehicles continues to gather pace. WesBank remains committed to supporting this transition through innovative vehicle financing solutions while enabling the investment in charging infrastructure needed to make wider adoption a practical reality for South African consumers.”
The continued strength in commercial vehicle sales points to resilience in business investment, even against a backdrop of weaker business confidence. Ongoing improvements in freight flows, logistics efficiency and trade activity appear to be supporting fleet investment, providing a constructive outlook for the medium and heavy commercial vehicle segments.
“The first half of 2026 reflects a vehicle market that has demonstrated remarkable resilience despite a challenging economic environment,” says Sithole. “Should the recent easing in fuel prices prove durable, it would provide further support to household affordability, creating a more favourable environment for new vehicle demand in the second half of the year,” he concludes.
