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Chery International strengthens global service capability through after-sales skills competition

Itumeleng Garebatshabe
Last updated: June 25, 2026 16:37
By
Itumeleng Garebatshabe
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  • Chery International has launched its 5th Global After-Sales Skills Competition, with 26 teams and 114 after-sales participants competing through national, regional and global rounds.
  • The 2026 competition will focus on new energy vehicle servicing, including plug-in hybrid and battery electric systems, with the global final taking place in Wuhu, China, in November.
  • The programme forms part of Chery’s wider after-sales development, alongside Chery Family Care and the 2026 Trans-national Warranty Programme, which support more consistent service across international markets.

Chery International has launched its 5th Global After-Sales Skills Competition, with technicians from markets around the world set to compete across national, regional and global rounds during 2026.

The competition begins with national selections from June to July, followed by regional qualifying rounds from August to September. The global final will take place in Wuhu, Anhui Province, China, in November.

A total of 26 teams and 114 key after-sales participants will take part, with the top three technicians from each region progressing to the final. Winners will receive the title of Global Best Repair Technician and be certified as official Chery Technical Experts.

The competition forms part of Chery International’s ongoing investment in its global after-sales network, which now supports more than 6.4 million customers outside China through more than 3,000 overseas dealer outlets. Chery’s international footprint extends to more than 130 countries and regions, including 46 countries along the Belt and Road Initiative.

This year’s competition will include a strong focus on new energy vehicle servicing, with technicians assessed on plug-in hybrid and battery electric vehicle systems. Key areas will include battery, motor and electronic control diagnostics, as well as intelligent electronic systems. Both left-hand-drive and right-hand-drive vehicles will be used to reflect the needs of different markets.

In addition to the practical assessments, the programme will include technical exchange sessions, service and parts forums, and a visit to Chery International’s Super Factory in Wuhu. Following the final, selected participants will also share fault diagnosis examples and repair solutions with colleagues from other markets.

“After-sales service is a critical part of the ownership experience, especially as Chery continues to grow across South Africa and other international markets,” says Floris du Toit, Group Aftersales Director for Chery South Africa. “This competition allows technicians to test their skills, learn from their peers and bring that experience back into their local dealer networks. It also reflects the thinking behind Chery Family Care, which is centred on consistent, professional and customer-focused support throughout the ownership journey.”

The competition follows the introduction of Chery’s Trans-national Warranty Programme, which comes into effect from 2026 and allows Chery owners to access warranty support at authorised Chery service centres worldwide, subject to the original warranty terms and local market regulations.

For customers in Africa, the programme supports easier cross-border travel in markets where Chery has an authorised presence. Chery’s digital warranty management platform enables authorised service centres to access warranty information, process claims and support the supply of genuine parts across markets.

Through its global after-sales programmes, Chery International continues to develop its service network and technical capability as its international customer base grows.

TAGGED:5th Global After-Sales Skills CompetitionCheryChery Family CareChery InternationalChery South Africa

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Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

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