Hyundai Automotive South Africa has claimed top honours in the Gold Category of the 2026 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Survey, achieving an overall score of 83.8%.
Celebrating its 30th year, the DSI is South Africa’s longest-running dealer satisfaction survey and remains one of the industry’s most respected benchmarks of the relationship between vehicle manufacturers and their franchised dealer networks.
“For us, this recognition is particularly rewarding because it comes from the people who represent the Hyundai brand every day, our dealers,” said Stanley Anderson, CEO of Hyundai Automotive South Africa.
“Topping the Gold Category reflects the strength of those partnerships and our commitment to supporting dealers with the products, systems and service they need to deliver a positive ownership experience. It is an achievement we are proud to share with our entire dealer network.”
Hyundai’s performance was driven by consistently strong scores across key operational areas. The brand achieved 91.2% in the Goodwill, Policy Claims and Warranty category, recognizing dealer satisfaction with warranty administration, goodwill support and the fairness of manufacturer processes.
“Aftersales is one of the most important touchpoints in the ownership journey,” said Michael Rohde, Aftersales Director at Hyundai Automotive South Africa. “Our priority is to ensure dealers have the support and processes they need to resolve customer concerns efficiently, fairly and with confidence. This recognition reflects the close collaboration between our aftersales teams and our dealer partners.”
Hyundai also achieved an impressive 92.4% in Customer Satisfaction Programmes and ranked among the top 5 performing manufacturers and importers for parts availability, recording a 85.1% success.
“Vehicle downtime is one of the biggest frustrations for motorists, which is why maintaining strong parts availability remains a priority” said Sam Matlhola, Parts Director at Hyundai Automotive South Africa. “Our investment in inventory planning and supply chain management enables our dealers to complete repairs more efficiently and get customers back on the road sooner.”
The 2026 NADA DSI Survey attracted a record 1,610 dealer responses across 36 automotive brands, reinforcing its position as the South African motor industry’s leading measure of manufacturer-dealer relationships.
