- Sponsorship of 15 years extended with three more years, until 2028.
- Sports and Community Development at the core of the sponsorship renewal.
- Sponsorship extension coincides with the Free State Rugby’s 130-year anniversary.
Toyota South Africa Motors (TSAM) is proud to announce its recommitment to seven-time Currie Cup champions, the Toyota Cheetahs. Building on a strong heritage of 15 years, the sponsorship of the Toyota Cheetahs will be extended for another three years, from April 2025 to March 2028.
TSAM is driven highly by the values of teamwork, resilience, continuous improvement and respect for people and the planet. These values align perfectly with the enthusiastic spirit that the Toyota Cheetahs embodies, making this partnership truly symbiotic.
Commenting on the sponsorship renewal, Leon Theron, Senior Vice President: Sales and Marketing Toyota South Africa said: “Toyota South Africa Motors is proud to be associated with the Toyota Cheetahs. Rugby is a sport deeply woven into the fabric of the South African heritage, showcasing our cultural diversity and contributing to nation-building and unity. By extending our partnership, we reaffirm our commitment to sport and community development for another three years.”
TSAM’s extended partnership will include the official title sponsorship of the Toyota Cheetahs, Stadium Naming Rights, and continued support of the Toyota Academy. Since its inception in 2015, the Toyota Academy has championed exemplary work that align with TSAM’s commitment to excellent sports development within South Africa.
Through extensive training and education offered at the Toyota Academy, TSAM is playing an active role in nurturing and safeguarding the future of South African rugby. To this effect, the company is proud that nine players from the Toyota Cheetahs Academy have advanced to the senior Toyota Cheetahs team, and four players are part of the SA U20 team.
“We are incredibly proud about the extension of our valued partnership with Toyota SA for an additional three years, particularly in this historic year as Free State Rugby celebrates 130 years of existence. Since 2011, Toyota has been more than just a sponsor—they have been an integral part of the Cheetahs family, sharing our passion for rugby and commitment to excellence. Toyota has stood firmly by our side throughout the years, especially during tough times. Their unwavering support is a testament to the brand’s integrity and loyalty. This partnership allows us to keep growing the game, developing talent, and inspiring our loyal supporters. We look forward to building on this strong foundation and achieving even greater success together.” enthused Rory Duncan, CEO of the Free State Cheetahs.
